Wonderbra
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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. The brand was developed in Canada. Moses Nadler, founder and majority owner of the Canadian Lady C
A Canadian Wonderbra branded plunge, push-up bra c. 1975
Source: Canadian government industry statistics. N.B., during the period sales figures were compiled by Industry Canada, panties were considered "lingerie," rather than so-called "foundation undergarments" and are not part of this data set.
Dici Packaging / Logo designed by Vance Jonson - c. 1974
Landmark 1994 advertisement for Wonderbra featuring Czech model Eva Herzigová
History of bras
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The history of bras is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time.
Wonderbra
…List of bra designs History of bras Mintzberg, Henry (2007). Tracking Strategies: Towards a General Theory. New York: Oxford University Press. ISBN 978-0-19-922850-8. In this update to…
Snake Goddess from ancient Crete, with the breasts supported by a fitted corset-like garment, c. 1600 BCE
Y-shaped breast bands on a bronze statue of Artemis, (mid-4th century BCE).
Aphrodite in a gold "bikini"; Roman copy of a Hellenistic statue, Pompeii
The Coronation of the Winner, 4th century CE