Wrap rage, also called package rage, is the common name for heightened levels of anger and frustration resulting from the inability to open packaging, particularly some heat-sealed plastic blister packs and clamshells. People can be injured while opening difficult packaging: cutting tools pose a sharp hazard to the person opening the package, as well as to its contents.
A woman exhibiting wrap rage with a plastic light bulb package.
Packages featuring innovations such as easy-open tabs have been made partially in response to customer difficulties with standard clamshell packaging.
A blister pack is any of several types of pre-formed plastic packaging used for small consumer goods, foods, and for pharmaceuticals.
Tablets in a blister
A typical blister-packaged consumer good made by vacuum forming
Cold Form Foil blister pack