Xcaret Park is a privately owned and operated theme park, resort and self-described ecotourism development located in the Riviera Maya, a portion of the Caribbean coastline of Mexico's state of Quintana Roo. It is part of Xcaret Experiencias Group which also owns the Xplor Park, Xel-Ha Park, and Xenses Park; as well as the Xichen, Xenotes, Xavage and Xoximilco tours and activities. It is situated approximately 75 kilometres (47 mi) south of Cancún, and 6.5 kilometres (4 mi) south of the nearest large settlement Playa del Carmen along Highway 307. It is named after the nearby archaeological site Xcaret, a settlement constructed by the pre-Columbian Maya some of whose structures lie within the boundaries of the park's 81 hectares of land holdings.

The Riviera Maya is a tourism and resort district south of Cancun, Mexico. It straddles the coastal Federal Highway 307, along the Caribbean coastline of the state of Quintana Roo, located in the eastern portion of the Yucatán Peninsula. Originally the name applied narrowly, focusing on the area of coastline between the city of Playa del Carmen and Tulum. The designation has since expanded up and down the coast, now including the towns of Puerto Morelos, situated to the north of Playa del Carmen, as well as the town of Felipe Carrillo Puerto, situated 40 km (25 mi) to the south of Tulum. This larger region is what is currently being promoted as part of the Riviera Maya tourist corridor.