YESCO is a privately owned manufacturer of electric signs based in Salt Lake City, founded by Thomas Young in 1920. The company provides design, fabrication, installation and maintenance of signs.
The Circus Circus Las Vegas sign by YESCO
Vegas Vic sign by YESCO
Welcome to Fabulous Las Vegas sign, owned by YESCO
Vegas Vic is a neon sign portraying a cowboy which was erected on the exterior of The Pioneer Club in Las Vegas, Nevada, USA in 1951. The sign was a departure in graphic design from typeface based neon signs, to the friendly and welcoming human form of a cowboy. The sign's human-like abilities of talking and waving its arm received an immediate acceptance as the unofficial welcoming sign, reproduced thousands of times over the years and all over the world. The sign can still be found at 25 E Fremont Street, where it has been since 1951 on the exterior of what used to be The Pioneer Club but is currently a souvenir shop. The trademark is currently owned by Pioneer Hotel, Inc., which owns and operates the Pioneer Hotel and Gambling Hall on the Colorado River in Laughlin, Nevada. Laughlin has a twin of the Vegas Vic image on another large sign referred to as River Rick.
Vegas Vic post 1998 restoration
1948 Postcard of Vegas Vic's first use
Bag of Durham tobacco
Wendover Will (erected 1952), Wendover