Yasushi Akimoto is a Japanese record producer, lyricist, and television writer, best known for creating and producing some of Japan's top idol groups, Onyanko Club and the AKB48 franchise. Total sales of the singles he has written exceed 100 million copies, making him the best-selling lyricist in Japan.
Akimoto in 2007
An idol is a type of entertainer marketed for image, attractiveness, and personality in Japanese pop culture. Idols are primarily singers with training in other performance skills such as acting, dancing, and modeling. Idols are commercialized through merchandise and endorsements by talent agencies, while maintaining a parasocial relationship with a financially loyal consumer fan base.
AKB48 (pictured 2009) is Japan's best-selling idol group and holds the Guinness World Record for "largest pop group", with more than 90 members divided among several teams.
Morning Musume (pictured 2016), the longest-running female idol group, renewed interest in idols in the 1990s. They hold the record for the most consecutive top 10 singles for any Japanese artist.
Momoiro Clover Z (pictured 2012) ranked number one among female idol groups, according to The Nikkei 2013–2018 surveys.
Babymetal (pictured 2014), whose third studio album, Metal Galaxy, is the highest charting Japanese-language album on the US Billboard 200 chart.
