Yeh Hai Mohabbatein is an Indian romantic drama TV series that aired from 3 December 2013 to 18 December 2019 on Star Plus. Produced by Ekta Kapoor under Balaji Telefilms, it starred Divyanka Tripathi, Karan Patel and Ruhanika Dhawan. The story was initially based on Manju Kapur's 2011 novel Custody, with Yeh Hai Mohabbatein continuing beyond Custody's story in later episodes.

Ekta Kapoor is an Indian television producer, film producer and director who works in Hindi cinema and soap opera. She is the joint managing director and creative head of Balaji Telefilms Limited, which was founded in 1994. In 2001, Balaji Motion Pictures was launched as a subsidiary company of Balaji Telefilms Limited which is a film production and distribution company. She launched ALT Balaji in April 2017.