Yellow Submarine is a 1968 animated jukebox musical fantasy surrealist adventure comedy film inspired by the music of the Beatles, directed by animation producer George Dunning, and produced by United Artists and King Features Syndicate. Initial press reports stated that the Beatles themselves would provide their own character voices. However, apart from composing and performing the songs, the real Beatles' only participation was in the closing scene of the film; the voices of their animated counterparts were provided by voice actors.

Apple Corps Limited is a multi-armed multimedia corporation founded in London in January 1968 by the members of The Beatles to replace their earlier company and to form a conglomerate. The name is a pun for its pronunciation "apple core". Its chief division is Apple Records, which was launched in the same year. Other divisions included Apple Electronics, Apple Films, Apple Publishing and Apple Retail, whose most notable venture was the short-lived Apple Boutique, on the corner of Baker Street and Paddington Street in central London. Apple's headquarters in the late 1960s was at the upper floors of 94 Baker Street, after that at 95 Wigmore Street, and subsequently at 3 Savile Row. The last of these addresses was also known as the Apple Building, which was home to the Apple studio.