Yuru-kyara
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Yuru-kyara is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organisation or business. They are characterized by their kawaii and unsophistic
Kumamon
Hikonyan
Kumamon
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Kumamon is a mascot created by the government of Kumamoto Prefecture, Japan. It was created in 2010 for a campaign created to draw tourists to the region after the Kyushu Shinkansen line opened. Kumam
Yuru-kyara
…has become a popular and lucrative business, with character-driven sales reaching nearly $16 billion in Japan in 2012. Popular yuru-kyara include Kumamon, Funassyi, and Chiitan, who have gained international recognition and have reached celebrity status in Japan. The name yuru-kyara is a contraction of…
Kumamon illustration
Kumamon merchandise
Exterior of a Kumamon-themed Kumamoto Electric Railway train (2024)
Rikishi (sumo wrestler) wearing a Kumamon mawashi