The Zarra Trophy is a trophy awarded annually by the Spanish sports daily Marca to the Spanish domestic player with the highest goal total in La Liga. It is named after the former Athletic Bilbao striker Telmo Zarra.

Marca, stylised as MARCA, is Spain's national daily sport newspaper owned by Unidad Editorial. The newspaper focuses primarily on football, in particular the day-to-day activities of Real Madrid, FC Barcelona, and Atlético Madrid. It has a daily readership of over 2.5 million, the highest in Spain for a daily newspaper, and more than half of Spain's total sports readership, as of 2007.