Zenith Electronics, LLC, is an American research and development company that develops ATSC and digital rights management technologies. It is owned by the South Korean company LG Electronics. Zenith was previously an American brand of consumer electronics, a manufacturer of radio and television receivers and other consumer electronics, and was headquartered in Glenview, Illinois. After a series of layoffs, the consolidated headquarters moved to Lincolnshire, Illinois. For many years, their famous slogan was "The quality goes in before the name goes on". LG Electronics acquired a controlling share of Zenith in 1995; Zenith became a wholly owned subsidiary in 1999. Zenith was the inventor of subscription television and the modern remote control, and was the first to develop high-definition television (HDTV) in North America.

LG Electronics Inc. is a South Korean multinational major appliance and consumer electronics corporation headquartered in Yeouido-dong, Seoul, South Korea. LG Electronics is a part of LG Corporation, the fourth largest chaebol in South Korea, and often considered as the pinnacle of LG Corp with the group's chemical and battery division LG Chem. It comprises four business units: home entertainment, mobile communications, home appliances & air solutions, and vehicle components. LG Electronics acquired Zenith in 1995 and is the largest shareholder of LG Display, the world's largest display company by revenue in 2020. LG Electronics is also the world's second largest television manufacturer behind Samsung Electronics. The company has 128 operations worldwide, employing 83,000 people.