A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.
Benny the Bull, the mascot of the Chicago Bulls
The San Diego Chicken, portrayed by Ted Giannoulas, was a staple in the San Diego area during the 1970s and 80s. On the right is United States President Ronald Reagan at a campaign stop in San Diego during the 1988 election.
University of Miami mascot Sebastian the Ibis makes the University of Miami's signature "The U" hand gesture, December 2007.
Boomer Beaver (photographed in 2007) was the mascot for the Portland Beavers, a now-defunct Minor League Baseball team.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
Ferrari was the world's most powerful brand in 2014 according to Brand Finance.
The Coca-Cola wordmark is a distinctive brand logo used to attract the attention of people attending a sporting event, or watching it on television.
In pre-literate society, the distinctive shape of amphorae provided potential customers with information about goods and quality. Pictured: Amphorae for wine and oil, Archaeological Museum of Dion.
Amphorae bearing a titulus pictus and potters' stamps, found at Monte Testaccio
