Snap, Crackle and Pop are the cartoon mascots of Rice Krispies, a brand of breakfast cereal marketed by the successor companies to the original Kellogg's—WK Kellogg Co in the United States, Canada, and Caribbean markets and Kellanova in the rest of the world.

Rice Krispies is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.