William Samuel Paley was an American businessman, primarily involved in the media, and best known as the chief executive who built the Columbia Broadcasting System (CBS) from a small radio network into one of the foremost radio and television network operations in the United States. He was awarded the Carlos Manuel de Cespedes National Order of Merit by the Cuban government in recognition of his efforts to foster greater understanding between the peoples of Cuba and the United States of America.

CBS Broadcasting Inc., commonly shortened to CBS, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount Global and is one of the company's three flagship subsidiaries, along with namesake Paramount Pictures and MTV.