"...Baby One More Time" is the debut single by American singer Britney Spears from her debut studio album of the same title (1999). It was written by Max Martin and produced by Martin and Rami. Released on September 29, 1998, by Jive Records, the song became a worldwide hit, topping the charts in over 20 countries, including the United States and the United Kingdom, where it earned quintuple and triple-platinum certifications from the Recording Industry Association of America and the British Phonographic Industry (BPI), respectively, and was the latter's best-selling single of 1999. The song is one of the best-selling singles of all time, with over 10 million copies sold.

Britney Jean Spears is an American singer. Often referred to as the "Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. Spears has sold over 150 million records worldwide, making her one of the world's best-selling music artists. She has earned numerous awards and accolades, including a Grammy Award, 15 Guinness world records, six MTV Video Music Awards, seven Billboard Music Awards, the inaugural Radio Disney Icon Award, and a star on the Hollywood Walk of Fame. Her heavily choreographed music videos earned her the Michael Jackson Video Vanguard Award.