15 minutes of fame is short-lived media publicity or celebrity of an individual or phenomenon. The expression was inspired by a quotation misattributed to Andy Warhol: "In the future, everyone will be world-famous for 15 minutes." Attributed to two other people, the first printed use was in the program for a 1968 exhibition of Warhol's work at the Moderna Museet in Stockholm, Sweden. The phenomenon is often used in reference to figures in the entertainment industry or other areas of popular culture, such as reality television and YouTube.

Andy Warhol was an American visual artist, film director and producer. A leading figure in the pop art movement, Warhol is considered one of the most important American artists of the second half of the 20th century. His works explore the relationship between artistic expression, advertising, and celebrity culture that flourished by the 1960s, and span a variety of media, including painting, silkscreening, photography, film, and sculpture. Some of his best-known works include the silkscreen paintings Campbell's Soup Cans (1962) and Marilyn Diptych (1962), the experimental films Empire (1964) and Chelsea Girls (1966), and the multimedia events known as the Exploding Plastic Inevitable (1966–67).