2008 saw many new installments in established video game franchises, such as Grand Theft Auto IV, Fallout 3, Metal Gear Solid 4: Guns of the Patriots, Gears of War 2, Super Smash Bros. Brawl, Persona 4, Fable II, Call of Duty: World at War, Mario Kart Wii, Madden NFL 09, NBA Live 09, NBA 2K9, and WWE Smackdown vs. Raw 2009. New intellectual properties included Army of Two, Dead Space, Left 4 Dead, LittleBigPlanet, Mirror's Edge, iRacing, Race Driver: Grid, and Spore.

The year 2009 saw many sequels and prequels in video games. New intellectual properties include Batman: Arkham Asylum, Bayonetta, Borderlands, Demon's Souls, Dragon Age: Origins, Infamous, Just Dance, Minecraft, Madden NFL 10, NBA Live 10, NBA 2K10, WWE Smackdown vs. Raw 2010 and Prototype.