Abel Seyler was a Swiss-born theatre director and former merchant banker, who was regarded as one of the great theatre principals of 18th century Europe. He played a pivotal role in the development of German theatre and was considered "the leading patron of German theatre" in his lifetime. He supported the development of new works and experimental productions, helping to establish Hamburg as a center of theatrical innovation and to establish a publicly funded theater system in Germany. Working with some of Germany's foremost actors and playwrights of his era, he is credited with pioneering a new more realist style of acting, introducing Shakespeare to a German language audience, and with promoting the concept of a national theatre in the tradition of Ludvig Holberg, the Sturm und Drang playwrights, and serious German opera, becoming the "primary agent for change in the German opera scene" in the late 18th century. Already in his lifetime, he was described as "one of German art's most meritorious men."

Liestal, formerly spelled Liesthal, is the capital of Liestal District and the canton of Basel-Landschaft in Switzerland, 17 km (11 mi) south of Basel.