Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A commercial on the Berlin U-Bahn that reads: "Did you know... that Wikipedia has more sister projects?", followed by an URL to Germany's Wikimedia chapter
Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China. It is the world's earliest identified printed advertising medium.
Edo period LEL flyer from 1806 for a traditional medicine called Kinseitan
Poster for Pears soap created under Thomas J. Barratt's leadership, 1900. Victoria and Albert Museum, London
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
Ferrari was the world's most powerful brand in 2014 according to Brand Finance.
The Coca-Cola wordmark is a distinctive brand logo used to attract the attention of people attending a sporting event, or watching it on television.
In pre-literate society, the distinctive shape of amphorae provided potential customers with information about goods and quality. Pictured: Amphorae for wine and oil, Archaeological Museum of Dion.
Amphorae bearing a titulus pictus and potters' stamps, found at Monte Testaccio
