Aftershave is a product applied to skin after shaving. Traditionally, it is an alcohol-based liquid, but it can be a lotion, gel, or even a paste.
Aftershave in a bottle alongside a shaving brush, shaving soap, and a safety razor
Williams Aqua Velva aftershave from the 1930s
Aqua Velva is an American brand of grooming products targeted at men. Its best-known product is the Ice Blue aftershave introduced in 1917 by the J.B. Williams Company.
Aftershave
…Shaving soap Aqua Velva – A brand of aftershave Bay rum – Type of cologne and aftershave lotion…
Aqua Velva bottle from the 1930s, showing the back of bottle and side of the outer box
"The Smart Set" from the 1970s: a combination of Aqua Velva aftershave scents normally sold around the holidays.
"Williams Aqua Velva" in 100 ml glass bottle (marketed in Italy)