Aqua Velva is an American brand of grooming products targeted at men. Its best-known product is the Ice Blue aftershave introduced in 1917 by the J.B. Williams Company.
Original Aqua Velva bottle from the 1930s
Aqua Velva bottle from the 1930s, showing the back of bottle and side of the outer box
"The Smart Set" from the 1970s: a combination of Aqua Velva aftershave scents normally sold around the holidays.
"Williams Aqua Velva" in 100 ml glass bottle (marketed in Italy)
Aftershave is a product applied to skin after shaving. Traditionally, it is an alcohol-based liquid, but it can be a lotion, gel, or even a paste.
Aqua Velva
…Aqua Velva is an American brand of grooming products targeted at men. Its best-known product is the Ice Blue aftershave introduced in 1917 by the J.B. Williams Company. Aqua Velva was first trademarked in 1917 by the J.B. Williams Company and later acquired by the Beecham…
Aftershave in a bottle alongside a shaving brush, shaving soap, and a safety razor