Ajay Bijli is the managing director of PVR INOX Ltd, the combined entity post the merger of India's film exhibition players, PVR Ltd and Inox Leisure Ltd. PVR INOX Limited is the fifth largest listed multiplex chain globally. Bijli is the founder of PVR Cinemas and was the chairman and managing director of PVR Ltd before the merger with INOX Leisure Ltd. Post merger, PVR INOX Limited recorded Q2 FY24 as the best ever quarter of all time in terms of Admissions, ATP and SPH leading to highest ever Revenue, EBITDA and PAT.

PVR Inox Pictures is Private limited distribution arm of PVR INOX, which also owns PVR Cinemas and INOX Leisure, two of the largest multiplex companies in India. PVR Pictures was renamed as PVR INOX Pictures post the completion of the merger between PVR and INOX Leisure, and the announcement was made at the Cannes Film Festival.