Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers.
A billboard for Sanford Health placed on the exterior of the Target Center, adjacent to Target Field, so that it is visible from within to compete with a sponsorship held by a competitor.
Li Ning carrying the torch at the opening ceremony of the 2008 Summer Olympics.
The organizers of the 2012 Summer Olympics (stadium pictured) received criticism for their "draconian" anti-ambush marketing rules.
Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities.
The main indoor arena in Salt Lake City was known as the Delta Center from 1991 to 2006. In 2023, Delta Air Lines re-bought the naming rights.
The arena in Salt Lake City pictured in 2006, a temporary banner covering the previous branding
Citizens Bank Park baseball stadium in Philadelphia; naming rights were purchased by Citizens Financial Group in 2003 for 20 years at $95 million.
Scoreboard in Gillette Stadium, near Boston, in 2007 with multiple sponsor logos visible
