Amroth is a village, parish and community 7 miles (11 km) northeast of Tenby, Pembrokeshire, Wales. Located on Carmarthen Bay, Amroth is noted for its long sandy beach which stretches the length of the village. It regularly earns a Blue Flag award. and is the south-to-north start of the Pembrokeshire Coast Path. Amroth is within the Pembrokeshire Coast National Park.

Pembrokeshire is a county in the south-west of Wales. It is bordered by Carmarthenshire to the east, Ceredigion to the northeast, and otherwise by the sea. Haverfordwest is the largest town and administrative headquarters of Pembrokeshire County Council.