1.
Norman McLaren
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Norman McLaren, CC CQ was a Scottish/Canadian animator, director and producer known for his work for the National Film Board of Canada. He was a pioneer in a number of areas of animation and filmmaking, including animation, drawn-on-film animation, visual music, abstract film, pixilation. McLaren was born in Stirling, Scotland and studied set design at the Glasgow School of Art and his early experiments with film and animation included actually scratching and painting the film stock itself, as he did not have ready access to a camera. His earliest extant film, Seven Till Five, a day in the life of an art school was influenced by Eisenstein and displays a strongly formalist attitude. McLaren used pixilation effects, superimpositions and animation not only to display the staging of an art school ball and his two early films won prizes at the Scottish Amateur Film Festival, where fellow Scot and future NFB founder John Grierson was a judge. Grierson, who was at that head of the UK General Post Office film unit, saw another of his movies at an amateur film festival. He hired McLaren for the GPO after his studies, following a stint as cameraman on Defence of Madrid, Ivor Montagu’s documentary on the Spanish Civil War. McLaren worked at the GPO from 1936 to 1939, making four films including, Book Bargain, Mony a Pickle and Love on the Wing, McLaren then moved to New York City in 1939, just as World War II was about to begin in Europe. With a grant from the Solomon Guggenheim Foundation, he worked in New York until 1941, making four drawn-on-film animated works, Boogie-Doodle, along with Dots, Loops and Stars and Stripes. At the invitation of Grierson, he moved to Canada in 1941 to work for the National Film Board, to open an animation studio, upon McLarens arrival in Canada, Grierson asked him to direct a promotional film reminding Canadians to mail their Christmas cards early, Mail Early. He then worked on animated shorts as well as maps for Allied propaganda documentary films, followed by his War Bonds campaign films, V for Victory,5 for 4, Hen Hop and Dollar Dance. McLaren trained these emerging animators, who would all work on cartoons, animated cards, studio A, the NFBs first animation studio, formally came into existence as of January 1943, with McLaren as its head. During his work for the NFB, McLaren created his most famous film, Neighbours, which has won various awards around the world, including the Canadian Film Award and the Academy Award. Besides the brilliant combination of visuals and sound, the film has a strong social message against violence. In his early period in Canada, McLaren spent considerable time developing the department of the board. In addition to film, McLaren worked with UNESCO in the 1950s and 1960s on programs to teach film and animation techniques in China and his five part Animated Motion shorts, produced in the late 1970s, are an excellent example of instruction on the basics of film animation. McLaren is remembered for his experiments with image and sound as he developed a number of groundbreaking techniques for combining and synchronizing animation with music, the National Film Board honoured McLaren by naming its Montreal head office building the Norman McLaren Building. The Montreal borough of Saint-Laurent, which is home to the NFB, has also honoured McLaren by naming a borough district after him, in 2006, he was the subject of a short animated documentary McLarens Negatives
2.
Art
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In their most general form these activities include the production of works of art, the criticism of art, the study of the history of art, and the aesthetic dissemination of art. The oldest documented forms of art are visual arts, which include creation of images or objects in fields including painting, sculpture, printmaking, photography, and other visual media. Music, theatre, film, dance, and other performing arts, as well as literature, until the 17th century, art referred to any skill or mastery and was not differentiated from crafts or sciences. Art may be characterized in terms of mimesis, expression, communication of emotion, during the Romantic period, art came to be seen as a special faculty of the human mind to be classified with religion and science. Though the definition of what art is disputed and has changed over time, general descriptions mention an idea of imaginative or technical skill stemming from human agency. The nature of art, and related such as creativity. One early sense of the definition of art is related to the older Latin meaning. English words derived from this meaning include artifact, artificial, artifice, medical arts, however, there are many other colloquial uses of the word, all with some relation to its etymology. Several dialogues in Plato tackle questions about art, Socrates says that poetry is inspired by the muses, and is not rational. He speaks approvingly of this, and other forms of divine madness in the Phaedrus, and yet in the Republic wants to outlaw Homers great poetic art, in Ion, Socrates gives no hint of the disapproval of Homer that he expresses in the Republic. For example, music imitates with the media of rhythm and harmony, whereas dance imitates with rhythm alone, the forms also differ in their object of imitation. Comedy, for instance, is an imitation of men worse than average. Lastly, the forms differ in their manner of imitation—through narrative or character, through change or no change, Aristotle believed that imitation is natural to mankind and constitutes one of mankinds advantages over animals. The second, and more recent, sense of the art as an abbreviation for creative art or fine art emerged in the early 17th century. The creative arts are a collection of disciplines which produce artworks that are compelled by a drive and convey a message, mood. Art is something that stimulates an individuals thoughts, emotions, beliefs, works of art can be explicitly made for this purpose or interpreted on the basis of images or objects. Often, if the skill is being used in a common or practical way, likewise, if the skill is being used in a commercial or industrial way, it may be considered commercial art instead of fine art. On the other hand, crafts and design are considered applied art
3.
Film
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A film, also called a movie, motion picture, theatrical film or photoplay, is a series of still images which, when shown on a screen, creates the illusion of moving images due to the phi phenomenon. This optical illusion causes the audience to perceive continuous motion between separate objects viewed rapidly in succession, the process of filmmaking is both an art and an industry. The word cinema, short for cinematography, is used to refer to the industry of films. Films were originally recorded onto plastic film through a photochemical process, the adoption of CGI-based special effects led to the use of digital intermediates. Most contemporary films are now fully digital through the process of production, distribution. Films recorded in a form traditionally included an analogous optical soundtrack. It runs along a portion of the film exclusively reserved for it and is not projected, Films are cultural artifacts created by specific cultures. They reflect those cultures, and, in turn, affect them, Film is considered to be an important art form, a source of popular entertainment, and a powerful medium for educating—or indoctrinating—citizens. The visual basis of film gives it a power of communication. Some films have become popular worldwide attractions by using dubbing or subtitles to translate the dialog into the language of the viewer, some have criticized the film industrys glorification of violence and its potentially negative treatment of women. The individual images that make up a film are called frames, the perception of motion is due to a psychological effect called phi phenomenon. The name film originates from the fact that film has historically been the medium for recording and displaying motion pictures. Many other terms exist for a motion picture, including picture, picture show, moving picture, photoplay. The most common term in the United States is movie, while in Europe film is preferred. Terms for the field, in general, include the big screen, the screen, the movies, and cinema. In early years, the sheet was sometimes used instead of screen. Preceding film in origin by thousands of years, early plays and dances had elements common to film, scripts, sets, costumes, production, direction, actors, audiences, storyboards, much terminology later used in film theory and criticism apply, such as mise en scène. Owing to the lack of any technology for doing so, the moving images, the magic lantern, probably created by Christiaan Huygens in the 1650s, could be used to project animation, which was achieved by various types of mechanical slides
4.
Television
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Television or TV is a telecommunication medium used for transmitting moving images in monochrome, or in color, and in two or three dimensions and sound. The term can refer to a set, a television program. Television is a medium for entertainment, education, news, politics, gossip. Television became available in experimental forms in the late 1920s. After World War II, a form of black-and-white TV broadcasting became popular in the United States and Britain, and television sets became commonplace in homes, businesses. During the 1950s, television was the medium for influencing public opinion. In the mid-1960s, color broadcasting was introduced in the US, for many reasons, the storage of television and video programming now occurs on the cloud. At the end of the first decade of the 2000s, digital television transmissions greatly increased in popularity, another development was the move from standard-definition television to high-definition television, which provides a resolution that is substantially higher. HDTV may be transmitted in various formats, 1080p, 1080i, in 2013, 79% of the worlds households owned a television set. Most TV sets sold in the 2000s were flat-panel, mainly LEDs, major manufacturers announced the discontinuation of CRT, DLP, plasma, and even fluorescent-backlit LCDs by the mid-2010s. In the near future, LEDs are gradually expected to be replaced by OLEDs, also, major manufacturers have announced that they will increasingly produce smart TVs in the mid-2010s. Smart TVs with integrated Internet and Web 2.0 functions became the dominant form of television by the late 2010s, Television signals were initially distributed only as terrestrial television using high-powered radio-frequency transmitters to broadcast the signal to individual television receivers. Alternatively television signals are distributed by cable or optical fiber, satellite systems and. Until the early 2000s, these were transmitted as analog signals, a standard television set is composed of multiple internal electronic circuits, including a tuner for receiving and decoding broadcast signals. A visual display device which lacks a tuner is correctly called a video monitor rather than a television, the word television comes from Ancient Greek τῆλε, meaning far, and Latin visio, meaning sight. The Anglicised version of the term is first attested in 1907 and it was. formed in English or borrowed from French télévision. In the 19th century and early 20th century, other. proposals for the name of a technology for sending pictures over distance were telephote. The abbreviation TV is from 1948, the use of the term to mean a television set dates from 1941
5.
Internet
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The Internet is the global system of interconnected computer networks that use the Internet protocol suite to link devices worldwide. The origins of the Internet date back to research commissioned by the United States federal government in the 1960s to build robust, the primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1980s. Although the Internet was widely used by academia since the 1980s, Internet use grew rapidly in the West from the mid-1990s and from the late 1990s in the developing world. In the two decades since then, Internet use has grown 100-times, measured for the period of one year, newspaper, book, and other print publishing are adapting to website technology, or are reshaped into blogging, web feeds and online news aggregators. The entertainment industry was initially the fastest growing segment on the Internet, the Internet has enabled and accelerated new forms of personal interactions through instant messaging, Internet forums, and social networking. Business-to-business and financial services on the Internet affect supply chains across entire industries, the Internet has no centralized governance in either technological implementation or policies for access and usage, each constituent network sets its own policies. The term Internet, when used to refer to the global system of interconnected Internet Protocol networks, is a proper noun. In common use and the media, it is not capitalized. Some guides specify that the word should be capitalized when used as a noun, the Internet is also often referred to as the Net, as a short form of network. Historically, as early as 1849, the word internetted was used uncapitalized as an adjective, the designers of early computer networks used internet both as a noun and as a verb in shorthand form of internetwork or internetworking, meaning interconnecting computer networks. The terms Internet and World Wide Web are often used interchangeably in everyday speech, however, the World Wide Web or the Web is only one of a large number of Internet services. The Web is a collection of interconnected documents and other web resources, linked by hyperlinks, the term Interweb is a portmanteau of Internet and World Wide Web typically used sarcastically to parody a technically unsavvy user. The ARPANET project led to the development of protocols for internetworking, the third site was the Culler-Fried Interactive Mathematics Center at the University of California, Santa Barbara, followed by the University of Utah Graphics Department. In an early sign of growth, fifteen sites were connected to the young ARPANET by the end of 1971. These early years were documented in the 1972 film Computer Networks, early international collaborations on the ARPANET were rare. European developers were concerned with developing the X.25 networks, in December 1974, RFC675, by Vinton Cerf, Yogen Dalal, and Carl Sunshine, used the term internet as a shorthand for internetworking and later RFCs repeated this use. Access to the ARPANET was expanded in 1981 when the National Science Foundation funded the Computer Science Network, in 1982, the Internet Protocol Suite was standardized, which permitted worldwide proliferation of interconnected networks.5 Mbit/s and 45 Mbit/s. Commercial Internet service providers emerged in the late 1980s and early 1990s, the ARPANET was decommissioned in 1990
6.
Mass media
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The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which communication takes place include a variety of outlets. Broadcast media transmit information electronically, via such media as film, radio, recorded music, digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social sites, websites. Print media transmit information via physical objects, such as books, comics, magazines, newspapers, event organizing and public speaking can also be considered forms of mass media. The organizations that control these technologies, such as studios, publishing companies. In the late 20th century, mass media could be classified into eight mass media industries, books, the Internet, magazines, movies, newspapers, radio, recordings, and television. The explosion of digital technology in the late 20th and early 21st centuries made prominent the question. For example, it is whether to include cell phones, computer games. In the 2000s, a called the seven mass media became popular. For example, the Internet includes blogs, podcasts, web sites, the sixth and seventh media, Internet and mobile phones, are often referred to collectively as digital media, and the fourth and fifth, radio and TV, as broadcast media. Some argue that video games have developed into a mass form of media. While a telephone is a communication device, mass media communicates to a large group. In addition, the telephone has transformed into a phone which is equipped with Internet access. A question arises whether this makes cell phones a mass medium or simply a device used to access a mass medium. There is currently a system by which marketers and advertisers are able to tap into satellites and this transmission of mass advertising to millions of people is another form of mass communication. Video games may also be evolving into a mass medium, video games provide a common gaming experience to millions of users across the globe and convey the same messages and ideologies to all their users. Users sometimes share the experience with one another by playing online, excluding the Internet however, it is questionable whether players of video games are sharing a common experience when they play the game individually
7.
Video game
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A video game is an electronic game that involves interaction with a user interface to generate visual feedback on a video device such as a TV screen or computer monitor. The word video in video game referred to a raster display device. Some theorists categorize video games as an art form, but this designation is controversial, the electronic systems used to play video games are known as platforms, examples of these are personal computers and video game consoles. These platforms range from large mainframe computers to small handheld computing devices, the input device used for games, the game controller, varies across platforms. Common controllers include gamepads, joysticks, mouse devices, keyboards, the touchscreens of mobile devices, and buttons, or even, with the Kinect sensor, a persons hands and body. Players typically view the game on a screen or television or computer monitor, or sometimes on virtual reality head-mounted display goggles. There are often game sound effects, music and, in the 2010s, some games in the 2000s include haptic, vibration-creating effects, force feedback peripherals and virtual reality headsets. In the 2010s, the game industry is of increasing commercial importance, with growth driven particularly by the emerging Asian markets and mobile games. As of 2015, video games generated sales of USD74 billion annually worldwide, early games used interactive electronic devices with various display formats. The earliest example is from 1947—a Cathode ray tube Amusement Device was filed for a patent on 25 January 1947, by Thomas T. Goldsmith Jr. and Estle Ray Mann, and issued on 14 December 1948, as U. S. Written by MIT students Martin Graetz, Steve Russell, and Wayne Wiitanens on a DEC PDP-1 computer in 1961, and the hit ping pong-style Pong, used the DEC PDP-1s vector display to have two spaceships battle each other. In 1971, Computer Space, created by Nolan Bushnell and Ted Dabney, was the first commercially sold and it used a black-and-white television for its display, and the computer system was made of 74 series TTL chips. The game was featured in the 1973 science fiction film Soylent Green, Computer Space was followed in 1972 by the Magnavox Odyssey, the first home console. Modeled after a late 1960s prototype console developed by Ralph H. Baer called the Brown Box and these were followed by two versions of Ataris Pong, an arcade version in 1972 and a home version in 1975 that dramatically increased video game popularity. The commercial success of Pong led numerous other companies to develop Pong clones and their own systems, the game inspired arcade machines to become prevalent in mainstream locations such as shopping malls, traditional storefronts, restaurants, and convenience stores. The game also became the subject of articles and stories on television and in newspapers and magazines. Space Invaders was soon licensed for the Atari VCS, becoming the first killer app, the term platform refers to the specific combination of electronic components or computer hardware which, in conjunction with software, allows a video game to operate. The term system is commonly used
8.
Artist
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An artist is a person engaged in one or more of any of a broad spectrum of activities related to creating art, practicing the arts or demonstrating an art. The common usage in everyday speech and academic discourse is a practitioner in the visual arts only. The term is used in the entertainment business, especially in a business context, for musicians. Artiste is a variant used in English only in this context, use of the term to describe writers, for example, is valid, but less common, and mostly restricted to contexts like criticism. Wiktionary defines the noun artist as follows, A person who creates art, a person who makes and creates art as an occupation. A person who is skilled at some activity, a person whose trade or profession requires a knowledge of design, drawing, painting, etc. The adjectival Latin form of the word, technicus, became the source of the English words technique, technology, in ancient Greece sculptors and painters were held in low regard, somewhere between freemen and slaves, their work regarded as mere manual labour. The word art derives from the Latin ars, which, although literally defined, means skill method or technique, and conveys a connotation of beauty. During the Middle Ages the word artist already existed in countries such as Italy. An artist was able to do a work better than others, so the skilled excellency was underlined. In this period some artisanal products were more precious and expensive than paintings or sculptures. With the Academies in Europe the gap between fine and applied arts was definitely set, Artist is a descriptive term applied to a person who engages in an activity deemed to be an art. An artist also may be defined unofficially as a person who expresses him- or herself through a medium, the word is also used in a qualitative sense of, a person creative in, innovative in, or adept at, an artistic practice. Art historians and critics define artists as those who produce art within a recognized or recognizable discipline, contrasting terms for highly skilled workers in media in the applied arts or decorative arts include artisan, craftsman, and specialized terms such as potter, goldsmith or glassblower. The term may also be used loosely or metaphorically to denote highly skilled people in any activities, as well— law, medicine, mechanics, or mathematics. Often, discussions on the focus on the differences among artist and technician, entertainer and artisan, fine art and applied art, or what constitutes art. The French word artiste has been imported into the English language where it means a performer, use of the word artiste can also be a pejorative term. The English word artiste has thus a range of meaning than the word artiste in French
9.
Animation
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Animation is the process of making the illusion of motion and the illusion of change by means of the rapid display of a sequence of images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon, animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation. To display animation, a camera, computer, or projector are used along with new technologies that are produced. Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures, Images are displayed in a rapid succession, usually 24,25,30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery, 3D animation uses computer graphics, while 2D animation is used for stylistic, low bandwidth and faster real-time renderings. An earthen goblet discovered at the site of the 5, 200-year-old Shahr-e Sūkhté in southeastern Iran, the artifact bears five sequential images depicting a Persian Desert Ibex jumping up to eat the leaves of a tree. They may, of course, refer to Chinese shadow puppets, in the 19th century, the phenakistoscope, zoetrope and praxinoscope were introduced. A thaumatrope is a toy with a small disk with different pictures on each side. The phenakistoscope was invented simultaneously by Belgian Joseph Plateau and Austrian Simon von Stampfer in 1831, the phenakistoscope consists of a disk with a series of images, drawn on radi evenly space around the center of the disk. John Barnes Linnett patented the first flip book in 1868 as the kineograph, the first animated projection was created in France, by Charles-Émile Reynaud, who was a French science teacher. Reynaud created the Praxinoscope in 1877 and the Théâtre Optique in December 1888, on 28 October 1892, he projected the first animation in public, Pauvre Pierrot, at the Musée Grévin in Paris. This film is notable as the first known instance of film perforations being used. His films were not photographed, they were drawn directly onto the transparent strip, in 1900, more than 500,000 people had attended these screenings. Stuart Blackton, who, because of that, is considered the father of American animation, in Europe, the French artist, Émile Cohl, created the first animated film using what came to be known as traditional animation creation methods - the 1908 Fantasmagorie. The film largely consisted of a figure moving about and encountering all manner of morphing objects. There were also sections of live action in which the hands would enter the scene. The film was created by drawing each frame on paper and then shooting each frame onto negative film, the author of the first puppet-animated film was the Russian-born director Wladyslaw Starewicz, known as Ladislas Starevich
10.
Filmmaking
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Filmmaking is the process of making a film. Filmmaking takes place in places around the world in a range of economic, social, and political contexts. Typically, it involves a number of people, and can take from a few months to several years to complete. Film production consists of five stages, Development, The first stage in which the ideas for the film are created, rights to books/plays are bought etc. Financing for the project has to be sought and greenlit, pre-production, Preparations are made for the shoot, in which cast and film crew are hired, locations are selected and sets are built. Production, The raw elements for the film are recorded during the film shoot, post-production, The images, sound, and visual effects of the recorded film are edited. Distribution, The finished film is distributed and screened in cinemas and released to home video. In this stage, the project producer selects a story, which may come from a book, play, another film, true story, video game, comic book, graphic novel, or an original idea, etc. After identifying a theme or underlying message, the works with writers to prepare a synopsis. Next they produce an outline, which breaks the story down into one-paragraph scenes that concentrate on dramatic structure. Then, they prepare a treatment, a 25-to-30-page description of the story, its mood and this usually has little dialogue and stage direction, but often contains drawings that help visualize key points. Another way is to produce a scriptment once a synopsis is produced, next, a screenwriter writes a screenplay over a period of several months. The screenwriter may rewrite it several times to improve dramatization, clarity, structure, characters, dialogue, however, producers often skip the previous steps and develop submitted screenplays which investors, studios, and other interested parties assess through a process called script coverage. A film distributor may be contacted at a stage to assess the likely market. All these factors imply a certain appeal of the film to a possible audience, not all films make a profit from the theatrical release alone, so film companies take DVD sales and worldwide distribution rights into account. The producer and screenwriter prepare a film pitch, or treatment and they will also pitch the film to actors and directors in order to attach them to the project. Many projects fail to move beyond this stage and enter so-called development hell, if a pitch succeeds, a film receives a green light, meaning someone offers financial backing, typically a major film studio, film council, or independent investor. The parties involved negotiate a deal and sign contracts, once all parties have met and the deal has been set, the film may proceed into the pre-production period
11.
Animated cartoon
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Animated cartoons are still created for commercial, educational, and personal purposes to this day. The first animated projection was created in France, by Charles-Émile Reynaud, Reynaud created the Praxinoscope in 1877 and the Théâtre Optique in December 1888. On 28 October 1892, he projected the first animation in public, Pauvre Pierrot and this film is also notable as the first known instance of film perforations being used. His films were not photographed, but drawn directly onto the transparent strip, in 1900, more than 500,000 people had attended these screenings. The first animated projection was Humorous Phases of Funny Faces by newspaper cartoonist J. Stuart Blackton, in the movie, a cartoonists line drawings of two faces were animated on a blackboard. The two faces smiled and winked, and the man blew smoke in the ladys face, also. The first animated projection in the sense was Fantasmagorie by the French director Émile Cohl in 1908. This was followed by two films, Le Cauchemar du fantoche and Un Drame chez les fantoches, all completed in 1908. One of the very first successful animated cartoons was Gertie the Dinosaur by Winsor McCay and it is considered the first example of true character animation. At first, animated cartoons were black-and-white and silent, felix the Cat and Oswald the Lucky Rabbit are notable examples. From the 1920s to 1960s, theatrical cartoons were produced in huge numbers, MGM, and UPA were the largest studios producing these 5- to 10-minute shorts. Other studios included Walter Lantz, DePatie-Freleng, Charles Mintz Studios, Famous Studios, the first cartoon to use a soundtrack was in 1926 with Max Fleischers My Old Kentucky Home. However the Fleischers used a De Forest sound system and the sound was not completely synchronized with the film, walt Disneys 1928 cartoon Steamboat Willie starring Mickey Mouse was the first to use a click track during the recording session, which produced better synchronism. Mickey Mousing became a term for any action that was perfectly synchronized with music. The music used is original most of the time, but musical quotation is often employed, animated characters usually performed the action in loops, i. e. drawings were repeated over and over. Although other producers had made films earlier using 2-strip color, Disney produced the first cartoon in 3-strip Technicolor, Flowers and Trees, technicians at the Fleischer studio invented rotoscoping, in which animators trace live action in order to make animation look more realistic. However, rotoscoping made the animation look stiff and the technique was used more for studying human and animal movement. Today, traditional animation uses traditional methods, but is aided by computers in certain areas and this gives the animator new tools not available that could not be achieved using old techniques
12.
Page layout
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Page layout is the part of graphic design that deals in the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives, the high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium. It requires intelligence, sentience, and creativity, and is informed by culture, psychology, low-level pagination and typesetting are more mechanical processes. Given certain parameters - boundaries of areas, the typeface, font size. Until desktop publishing became dominant, these processes were still done by people, the result might be published as-is or might be tweaked by a graphic designer. With manuscripts, all of the elements are added by hand, so the creator can determine the layout directly as they create the work, any images would be created by engraving. This process is called imposition, and potentially includes arranging multiple pages to be printed on the sheet of paper which will later be folded. An imposition proof might be created to check the final placement, the invention of hot metal typesetting in 1884 sped up the typesetting process by allowing workers to produce slugs - entire lines of text - using a keyboard. The slugs were the result of metal being poured into molds temporarily assembled by the typesetting machine. The layout process remained the same as with metal type. Offset lithography allows the bright and dark areas of an image to control ink placement on the printing press and this means that if a single copy of the page can be created on paper and photographed, then any number of copies could be printed. Type could be set with a typewriter, or to achieve results comparable to letterpress. The IBM Selectric Composer, for example, could produce type of different size, different fonts, with photoengraving and halftone, physical photographs could be transferred into print directly, rather than relying on hand-made engravings. Completed pages become known as camera-ready, mechanicals or mechanical art and these machines became increasingly sophisticated, with computer-driven models able to store text on magnetic tape. In addition to being used as devices for computer operators. Printers attached directly to computers allowed them to print documents directly, early dot matrix printing was sufficient for office documents, but was of too low a quality for professional typesetting. Inkjet printing and laser printing did produce sufficient quality type, with modern desktop publishing software such as flagship software Adobe Indesign and cloud-based Lucidpress, the layout process can occur entirely on-screen. A finished document can be printed as the camera-ready version
13.
Storyboard
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Traditional animation is an animation technique where each frame is drawn by hand. The technique was the dominant form of animation in cinema until the advent of computer animation, Animation productions begin by deciding on a story. The oral or literary source material must then be converted into a film script. The storyboard has a somewhat similar to a comic book, and it shows the sequence of shots as consecutive sketches that also indicate transitions, camera angles. The images allow the team to plan the flow of the plot. The storyboard artists will have meetings with the director and may have to redraw or re-board a sequence many times before it meets final approval. Before true animation begins, a soundtrack or scratch track is recorded. A completed cartoon soundtrack will feature music, sound effects, often, an animatic or story reel is made after the soundtrack is created, but before full animation begins. An animatic typically consists of pictures of the storyboard synchronized with the soundtrack and this allows the animators and directors to work out any script and timing issues that may exist with the current storyboard. The storyboard and soundtrack are amended if necessary, and a new animatic may be created and reviewed with the director until the storyboard is perfected, advertising agencies today employ the use of animatics to test their commercials before they are made into full up spots. Animatics use drawn artwork, with moving pieces, video storyboards are similar to animatics but do not have moving pieces. Photomatics are another option when creating test spots, but instead of using drawn artwork, there is a shoot in which hundreds of digital photographs are taken. The large amount of images to choose from may make the process of creating a test commercial a bit easier, as opposed to creating an animatic, because changes to drawn art take time and money. Photomatics generally cost more than animatics, as they may require a shoot, however, the emergence of affordable stock photography and image editing software permits the inexpensive creation of photomatics using stock elements and photo composites. Once the animatic has been approved, it and the storyboards are sent to the design departments, character designers prepare model sheets for all important characters and props in the film, these are used to help standardize appearance, poses, and gestures. These model sheets will show how a character or object looks from a variety of angles with a variety of poses, sometimes, small statues known as maquettes may be produced, so that an animator can see what a character looks like in three dimensions. While design is going on, the director takes the animatic and analyzes exactly what poses, drawings. An exposure sheet is created, this is a table that breaks down the action, dialogue
14.
Film crew
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A film crew is a group of people hired by a production company for the purpose of producing a film or motion picture. The crew is distinguished from the cast as the cast are understood to be the actors who appear in front of the camera or provide voices for characters in the film. The crew is also separate from the producers as the producers are the ones who own a portion of either the company or the films intellectual property rights. A film crew is divided into different departments, each of which specializes in an aspect of the production. Motion picture projects have three stages, development, production and distribution. Television crew positions are derived from those of film crew, the director is considered to be a separate entity, not within the film crews departmental structure. Though directors wield a great deal of power, they are subordinate to the films producer or producers. Some directors, especially more established ones, take on many of the roles of a producer, second unit director The second unit director is responsible for overseeing the photography assigned to the second unit, which can range from minor insert shots to large stunt sequences. The second unit director position is filled by a member of the production. Music director In India-based movie productions, many of which are musicals, the role involves supervising the arrangement, recording and mastering of film music along with conducting and orchestration. Writer Person or persons who write a film script, either an original script or adapted from another written work, in which case the original work and author may also be credited. Production is generally not considered a department as such, but rather as a series of functional groups, producer A film producer creates the conditions for film-making. The producer initiates, coordinates, supervises, and controls matters such as raising, hiring key personnel. The producer is involved throughout all phases of the making process from development to completion of a project. There may be producers on a film who may take a role in a number of areas, such as development. Today, however, the title has become ambiguous, particularly in feature films, since the 1980s, it has become increasingly common for the line producer to be given the title of executive producer, while the initiating producer takes the produced by credit. On other projects, the reverse happens, with the producer taking the produced by credit. So the two credits have become effectively interchangeable, with no precise definition, line producer The line producer is the liaison between the studio or producer and the production manager, responsible for managing the production budget
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Hayao Miyazaki
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Hayao Miyazaki is a Japanese film director, producer, screenwriter, animator, author, and manga artist. Born in Bunkyō, Tokyo, Miyazaki began his career in 1963 when he joined Toei Animation. From there, Miyazaki worked as an in-between artist for Gullivers Travels Beyond the Moon, Hayao Miyazaki was also associated with Tokyo Movie Shinsha. He co-directed Lupin III with Isao Takahata, provided the screenplay and he continued to work in various roles in the animation industry with various studios until he directed his first feature film, The Castle of Cagliostro, a Lupin the Third story, released in 1979. After the success of his film, Nausicaä of the Valley of the Wind, he co-founded Studio Ghibli. While Miyazakis films have enjoyed both commercial and critical success in Japan, he remained largely unknown to the West until Miramax Films released Princess Mononoke in 1997. Miyazakis next film, Spirited Away, won Picture of the Year at the Japanese Academy Awards, Miyazakis films often contain recurrent themes, like humanitys relationship with nature and technology, and the difficulty of maintaining a pacifist ethic. His films protagonists are often strong girls or young women, Miyazakis newest film The Wind Rises was released on July 20,2013 and screened internationally in February 2014. The film would go on to him his third American Academy Award nomination. Miyazaki announced on September 1,2013 that The Wind Rises would be his final feature-length movie, in November 2014, Miyazaki was awarded an Honorary Academy Award for his impact on animation and cinema. He is the second Japanese filmmaker to win this award, after Akira Kurosawa in 1990, in 2002, American film critic Roger Ebert suggested that Miyazaki may be the best animation filmmaker in history, praising the depth and artistry of his films. Miyazaki was born in the town of Akebono-cho in Bunkyō, Tokyo and his father was director of Miyazaki Airplane, which made rudders for A6M Zero fighter planes during World War II. During the war, when Miyazaki was only three old, the family evacuated to Utsunomiya and later to Kanuma in Tochigi Prefecture where the Miyazaki Airplane factory was located. For fifth grade, he went to the new Eifuku Elementary School, Miyazaki graduated from Eifuku and attended Omiya Junior High. During this time, Miyazakis mother suffered from tuberculosis and was bedridden from 1947 until 1955. She spent the first few years mostly in the hospital, but was able to be nursed from home. Miyazaki aspired to become an author from an early age. He read the stories in boys magazines and acknowledges the influences of creative artists of the medium, such as Tetsuji Fukushima, Soji Yamakawa
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Dialogue
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Dialogue is a written or spoken conversational exchange between two or more people, and a literary and theatrical form that depicts such an exchange. In the 20th century, philosophical treatments of dialogue emerged from thinkers including Mikhail Bakhtin, Paulo Freire, Martin Buber, although diverging in many details, these thinkers have articulated a holistic concept of dialogue as a multi-dimensional, dynamic and context-dependent process of creating meaning. Educators such as Freire and Ramón Flecha have also developed a body of theory, the term dialogue stems from the Greek διάλογος, its roots are διά and λόγος. The first extant author who uses the term is Plato, in whose works it is associated with the art of dialectic. Latin took over the word as dialogus, in the West, Plato has commonly been credited with the systematic use of dialogue as an independent literary form. Ancient sources indicate, however, that the Platonic dialogue had its foundations in the mime and these works, admired and imitated by Plato, have not survived and we have only the vaguest idea of how they may have been performed. The Mimes of Herodas, which were found in a papyrus in 1891, Plato further simplified the form and reduced it to pure argumentative conversation, while leaving intact the amusing element of character-drawing. By about 400 BC he had perfected the Socratic dialogue, all his extant writings, except the Apology and Epistles, use this form. Following Plato, the became a major literary genre in antiquity. Soon after Plato, Xenophon wrote his own Symposium, also, Two French writers of eminence borrowed the title of Lucian’s most famous collection, both Fontenelle and Fénelon prepared Dialogues des morts. Contemporaneously, in 1688, the French philosopher Nicolas Malebranche published his Dialogues on Metaphysics and Religion, in English non-dramatic literature the dialogue did not see extensive use until Berkeley employed it, in 1713, for his treatise, Three Dialogues between Hylas and Philonous. His contemporary, the Scottish philosopher David Hume wrote Dialogues Concerning Natural Religion, a prominent 19th-century example of literary dialogue was Landor’s Imaginary Conversations. In Germany, Wieland adopted this form for several important satirical works published between 1780 and 1799, in Spanish literature, the Dialogues of Valdés and those on Painting by Vincenzo Carducci are celebrated. Italian writers of collections of dialogues, following Platos model, include Torquato Tasso, Galileo, Galiani, Leopardi, in the 19th century, the French returned to the original application of dialogue. English writers including Anstey Guthrie also adopted the form, but these seem to have found less of a popular following among the English than their counterparts written by French authors. Authors who have employed it include George Santayana, in his eminent Dialogues in Limbo. Also Edith Stein and Iris Murdoch used the dialogue form, Stein imagined a dialogue between Edmund Husserl and Thomas Aquinas. Murdoch included not only Socrates and Alcibiades as interlocutors in her work Acastos, Two Platonic Dialogues, more recently Timothy Williamson wrote Tetralogue, a philosophical exchange on a train between four people with radically different epistemological views
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Acting
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Acting involves a broad range of skills, including a well-developed imagination, emotional facility, physical expressivity, vocal projection, clarity of speech, and the ability to interpret drama. Acting also demands an ability to employ dialects, accents, improvisation, observation and emulation, mime, many actors train at length in specialist programmes or colleges to develop these skills. The vast majority of actors have undergone extensive training. Actors and actresses will often have many instructors and teachers for a range of training involving singing, scene-work, audition techniques. Most early sources in the West that examine the art of acting discuss it as part of rhetoric, one of the first actors is believed to have been an ancient Greek called Thespis of Icaria. Writing two centuries after the event, Aristotle in his Poetics suggests that Thespis stepped out of the dithyrambic chorus, when Thespis stepped out from the chorus, he spoke as if he was the character. To distinguish between different modes of storytelling—enactment and narration—Aristotle uses the terms mimesis and diegesis. From Thespis name derives the word thespian, a professional actor is someone who is paid to act. Professional actors sometimes undertake unpaid work for a variety of reasons, amateur actors are those who do not receive payment for performances. Not all people working as actors in film, television, or theatre are professionally trained, bob Hoskins, for example, had no formal training before becoming an actor. Conservatories and drama schools typically offer two- to four-year training on all aspects of acting, universities mostly offer three- to four-year programs, in which a student is often able to choose to focus on acting, whilst continuing to learn about other aspects of theatre. Other approaches may include a more physically based orientation, such as that promoted by practitioners as diverse as Anne Bogart, Jacques Lecoq, Jerzy Grotowski. Classes may also include psychotechnique, mask work, physical theatre, improvisation, regardless of a schools approach, students should expect intensive training in textual interpretation, voice, and movement. Applications to drama programmes and conservatories usually involve extensive auditions, anybody over the age of 18 can usually apply. Training may also start at a young age. Acting classes and professional schools targeted at under-18s are widespread and these classes introduce young actors to different aspects of acting and theatre, including scene study. Increased training and exposure to public speaking allows humans to maintain calmer, by measuring a public speaker’s heart rate maybe one of the easiest ways to judge shifts in stress as the heart rate increases with anxiety. As actors increase performances, heart rate and other evidence of stress can decrease and this is very important in training for actors, as adaptive strategies gained from increased exposure to public speaking can regulate implicit and explicit anxiety
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Special effect
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Special effects are illusions or visual tricks used in the film, television, theatre, video game, and simulator industries to simulate the imagined events in a story or virtual world. Special effects are divided into the categories of optical effects. Mechanical effects are usually accomplished during the live-action shooting and this includes the use of mechanized props, scenery, scale models, animatronics, pyrotechnics and atmospheric effects, creating physical wind, rain, fog, snow, clouds, etc. Making a car appear to drive by itself and blowing up a building are examples of mechanical effects, mechanical effects are often incorporated into set design and makeup. For example, a set may be built with doors or walls to enhance a fight scene. An optical effect might be used to place actors or sets against a different background, since the 1990s, computer generated imagery has come to the forefront of special effects technologies. It gives filmmakers greater control, and allows many effects to be accomplished safely and convincingly and—as technology improves—at lower costs. As a result, many optical and mechanical effects techniques have been superseded by CGI, in 1857, Oscar Rejlander created the worlds first special effects movie by combining different sections of 30 negatives into a single image. In 1895, Alfred Clark created what is accepted as the first-ever motion picture special effect. While filming a reenactment of the beheading of Mary, Queen of Scots, as the executioner brought the axe above his head, Clark stopped the camera, had all of the actors freeze, and had the person playing Mary step off the set. He placed a Mary dummy in the place, restarted filming. Techniques like these would dominate the production of special effects for a century and it wasnt only the first use of trickery in cinema, it was also the first type of photographic trickery only possible in a motion picture, i. e. the stop trick. Georges Méliès accidentally discovered the same stop trick, according to Méliès, his camera jammed while filming a street scene in Paris. When he screened the film, he found that the trick had caused a truck to turn into a hearse, pedestrians to change direction. Because of his ability to manipulate and transform reality with the cinematograph. From 1910 to 1920, the innovations in special effects were the improvements on the matte shot by Norman Dawn. With the original matte shot, pieces of cardboard were placed to block the exposure of the film, Dawn combined this technique with the glass shot. Rather than using cardboard to block certain areas of the film exposure, from the partially exposed film, a single frame is then projected onto an easel, where the matte is then drawn
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Vehicle
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A vehicle is a mobile machine that transports people or cargo. Typical vehicles include wagons, bicycles, motor vehicles, railed vehicles, Land vehicles are classified broadly by what is used to apply steering and drive forces against the ground, wheeled, tracked, railed or skied. ISO 3833-1977 is the standard, also used in legislation, for road vehicles types, terms. Boats were used between 4000 BC-3000 BC in Sumer, ancient Egypt and in the Indian Ocean, there is evidence of camel pulled wheeled vehicles about 3000–4000 BC. Wheeled vehicles pulled by men and animals ran in grooves in limestone, in 200 CE, Ma Jun built a south-pointing chariot, a vehicle with an early form of guidance system. Railways began reappearing in Europe after the Dark Ages, the earliest known record of a railway in Europe from this period is a stained-glass window in the Minster of Freiburg im Breisgau dating from around 1350. In 1515, Cardinal Matthäus Lang wrote a description of the Reisszug, the line originally used wooden rails and a hemp haulage rope and was operated by human or animal power, through a treadwheel. 1769 Nicolas-Joseph Cugnot is often credited with building the first self-propelled mechanical vehicle or automobile in 1769. In Russia, in the 1780s, Ivan Kulibin developed a human-pedalled, three-wheeled carriage with modern features such as a flywheel, brake, gear box and bearings, however and it was introduced by Drais to the public in Mannheim in summer 1817. 1903 Wright brothers flew the first controlled, powered aircraft 1907 First helicopters Gyroplane no.1, there are over 1 billion bicycles in use worldwide. In 2002 there were an estimated 590 million cars and 205 million motorcycles in service in the world, at least 500 million Chinese Flying Pigeon bicycles have been made, more than an other single model of vehicle. The most-produced model of vehicle is the Honda Super Cub motorcycle. The most-produced car model is the Toyota Corolla, with at least 35 million made by 2010, by far, most vehicles use wheels which employ the principle of rolling to enable displacement with very little rolling friction. It is essential that a vehicle have a source of energy to drive it, energy can be extracted from the surrounding environment, as in the case of a sailboat, a solar-powered car or a streetcar. Energy can also be stored, in any form, provided it can be converted on demand, the most common type of energy source is fuel. Batteries also facilitate the use of motors, which have their own advantages. On the other hand, batteries have low densities, short service life, poor performance at extreme temperatures. Like fuel, batteries store energy and can cause burns
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Machine (mechanical)
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Machines employ power to achieve desired forces and movement. A machine has a source and actuators that generate forces and movement. Modern machines often include computers and sensors that monitor performance and plan movement, the meaning of the word machine is traced by the Oxford English Dictionary to an independently functioning structure and by Merriam-Webster Dictionary to something that has been constructed. This includes human design into the meaning of machine, similarly Merriam-Webster Dictionary defines mechanical as relating to machinery or tools. Power flow through a machine provides a way to understand the performance of devices ranging from levers and gear trains to automobiles, notice that forces and motion combine to define power. More recently, Uicker et al. stated that a machine is a device for applying power or changing its direction, and McCarthy and Soh describe a machine as a system that generally consists of a power source and a mechanism for the controlled use of this power. The idea that a machine can be decomposed into simple movable elements led Archimedes to define the lever, pulley, by the time of the Renaissance this list increased to include the wheel and axle, wedge and inclined plane. The modern approach to characterizing machines focusses on the components that allow movement, wedge, Perhaps the first example of a device designed to manage power is the hand axe, also see biface and Olorgesailie. A hand axe is made by chipping stone, generally flint, to form a bifacial edge, a wedge is a simple machine that transforms lateral force and movement of the tool into a transverse splitting force and movement of the workpiece. The available power is limited by the effort of the using the tool, but because power is the product of force and movement. This amplification, or mechanical advantage is the ratio of the speed to output speed. For a wedge this is given by 1/tanα, where α is the tip angle, the faces of a wedge are modeled as straight lines to form a sliding or prismatic joint. Lever, The lever is another important and simple device for managing power and this is a body that pivots on a fulcrum. The fulcrum of a lever is modeled as a hinged or revolute joint, wheel, The wheel is clearly an important early machine, such as the chariot. A wheel uses the law of the lever to reduce the force needed to overcome friction when pulling a load. To see this notice that the associated with pulling a load on the ground is approximately the same as the friction in a simple bearing that supports the load on the axle of a wheel. However, the forms a lever that magnifies the pulling force so that it overcomes the frictional resistance in the bearing. Natural forces such as wind and water powered larger mechanical systems, waterwheels appeared around the world around 300 BC to use flowing water to generate rotary motion, which was applied to milling grain, and powering lumber, machining and textile operations
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Voice acting
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Voice acting is the art of doing voice-overs or providing voices to represent a character or to provide information to an audience or user. Voice acting is also done for small handheld audio games, performers are called voice actors or actresses, voice artists, or voice talent. Their roles may also involve singing, although a voice actor is sometimes cast as the characters singing voice. Voice acting is recognised in Britain as a specialized dramatic profession, Voice artists are also used to record the individual sample fragments played back by a computer in an automated announcement. The voices for animated characters are provided by voice actors, for live action productions, voice acting often involves reading the parts of computer programs, radio dispatchers, or other characters who never actually appear on screen. With a radio drama or CD drama, there is freedom in voice acting, because there is no need to match a dub to the original actors. In the context of voice acting, narration is the use of commentary to convey a story to an audience. A narrator is a character or a non-personal voice that the creator of the story develops to deliver information to the audience. The voice actor who plays the narrator is responsible for performing the lines assigned to the narrator. In traditional literary narratives, narration is a story element, in other types of narratives, such as plays, television shows, video games. One of the most common uses for voice acting is within commercial advertising, the voice actor is hired to voice a message associated with the advertisement. This has different subgenres, television, radio, cinema, the subgenres are all different styles in their own right. Voiceover used in commercial adverts also is the area of voice acting where de-breathing is used. De-breathing means artificially removing breaths from the recorded voice and this is done to stop the audience being distracted in any way from the commercial message that is being put across. Dub localization is a type of voice-over and it is the practice of voice-over translation altering a foreign language film, art film or television series by voice actors. Voice-over translation is an audiovisual translation technique, in which, unlike in Dub localization, actor voices are recorded over the audio track. This method of translation is most often used in documentaries and news reports to translate words of foreign-language interviewees, automated dialogue replacement is the process of re-recording dialogue by the original actor after the filming process to improve audio quality or reflect dialogue changes. ADR is also used to change original lines recorded on set to clarify context, improve diction or timing, in the UK, it is also called post-synchronization or post-sync
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Musician
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A musician is a person who plays a musical instrument or is musically talented. Anyone who composes, conducts, or performs music may also be referred to as a musician, Musicians can specialize in any musical style, and some musicians play in a variety of different styles. Examples of a musicians possible skills include performing, conducting, singing, composing, arranging, in the Middle Ages, instrumental musicians performed with soft ensembles inside and loud instruments outdoors. Many European musicians of this time catered to the Roman Catholic Church, providing arrangements structured around Gregorian chant structure, vocal pieces were in Latin—the language of church texts of the time—and typically were Church-polyphonic or made up of several simultaneous melodies. Giovanni Palestrina Giovanni Gabrieli Thomas Tallis Claudio Monteverdi Leonardo da Vinci The Baroque period introduced heavy use of counterpoint, vocal and instrumental “color” became more important compared to the Renaissance style of music, and emphasized much of the volume, texture and pace of each piece. George Frideric Handel Johann Sebastian Bach Antonio Vivaldi Classical music was created by musicians who lived during a time of a middle class. Many middle-class inhabitants of France at the time lived under long-time absolute monarchies, because of this, much of the music was performed in environments that were more constrained compared to the flourishing times of the Renaissance and Baroque eras. This age included the initial transformations of the Industrial Revolution, a revolutionary energy was also at the core of Romanticism, which quite consciously set out to transform not only the theory and practice of poetry and art, but the common perception of the world. Some major Romantic Period precepts survive, and still affect modern culture, in 20th-century music, composers and musicians rejected the emotion-dominated Romantic period, and strove to represent the world the way they perceived it. Musicians wrote to be. objective, while objects existed on their own terms, while past eras concentrated on spirituality, this new period placed emphasis on physicality and things that were concrete. The advent of recording and mass media in the 20th century caused a boom of all kinds of music—popular music, rock music, electronic music, folk music. Singer Composer Music artist Tour Manager Media related to Musicians at Wikimedia Commons
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Dubbing (filmmaking)
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The process usually takes place on a dub stage. After sound editors edit and prepare all necessary tracks, the mixer or mixers proceed to balance all of the elements. In the past, dubbing was practiced primarily in musicals when the actor had a singing voice. Today, dubbing enables the screening of material to a mass audience in countries where viewers do not speak the same language as the performers in the original production. Films, videos, and sometimes video games are dubbed into the local language of a foreign market. In foreign distribution, dubbing is common in theatrically released films, television films, television series, cartoons, the insertion of voice actor performances for animation, such as computer-generated imagery or animated cartoons, is often referred to as ADR although it generally does not replace existing dialogue. In conventional film production, a sound mixer records dialogue during filming. During post-production, a sound editor, or ADR supervisor, reviews all of the dialogue in the film. ADR is recorded during an ADR session, which place in a specialized sound studio. The actor, usually the original actor from the set, views the scene with the original sound, over the course of multiple takes, the actor performs the lines while watching the scene, the most suitable take becomes the final version. The ADR process does not always take place in a post-production studio, the process may be recorded on location, with mobile equipment. Sometimes, a different actor than the actor on set is used during ADR. One famous example is the Star Wars character Darth Vader portrayed by David Prowse, in post-production and it provides a more precise guide for the actors, directors, and technicians, and can be used to complement the traditional ADR method. The rythmo band is projected in the studio and scrolls in perfect synchronization with the picture, Studio time is used more efficiently, since with the aid of scrolling text, picture, and audio cues, actors can read more lines per hour than with ADR alone. With ADR, actors can average 10–12 lines per hour, while rythmo band can facilitate the reading of 35-50 lines per hour, However, the preparation of a rythmo band is a time-consuming process involving a series of specialists organized in a production line. VideoDubber, a startup company from Israel, developed an automated dubbing SaaS platform that enables automated dubbing of video content to over 40 languages using digitized voices. It was the first to dub a full TV channel using this technology for a Spanish cable provider in July 2015, Media Movers, Inc. a dubbing company, has developed a piece of proprietary software that can automatically sync ADR/dubbed tracks with pre-defined algorithms. TM Systems received Emmy awards in 2002 and 2007 for their dubbing and subtitling software, Dubbing is often used to localize a foreign movie
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Traditional animation
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Traditional animation is an animation technique where each frame is drawn by hand. The technique was the dominant form of animation in cinema until the advent of computer animation, Animation productions begin by deciding on a story. The oral or literary source material must then be converted into a film script. The storyboard has a somewhat similar to a comic book, and it shows the sequence of shots as consecutive sketches that also indicate transitions, camera angles. The images allow the team to plan the flow of the plot. The storyboard artists will have meetings with the director and may have to redraw or re-board a sequence many times before it meets final approval. Before true animation begins, a soundtrack or scratch track is recorded. A completed cartoon soundtrack will feature music, sound effects, often, an animatic or story reel is made after the soundtrack is created, but before full animation begins. An animatic typically consists of pictures of the storyboard synchronized with the soundtrack and this allows the animators and directors to work out any script and timing issues that may exist with the current storyboard. The storyboard and soundtrack are amended if necessary, and a new animatic may be created and reviewed with the director until the storyboard is perfected, advertising agencies today employ the use of animatics to test their commercials before they are made into full up spots. Animatics use drawn artwork, with moving pieces, video storyboards are similar to animatics but do not have moving pieces. Photomatics are another option when creating test spots, but instead of using drawn artwork, there is a shoot in which hundreds of digital photographs are taken. The large amount of images to choose from may make the process of creating a test commercial a bit easier, as opposed to creating an animatic, because changes to drawn art take time and money. Photomatics generally cost more than animatics, as they may require a shoot, however, the emergence of affordable stock photography and image editing software permits the inexpensive creation of photomatics using stock elements and photo composites. Once the animatic has been approved, it and the storyboards are sent to the design departments, character designers prepare model sheets for all important characters and props in the film, these are used to help standardize appearance, poses, and gestures. These model sheets will show how a character or object looks from a variety of angles with a variety of poses, sometimes, small statues known as maquettes may be produced, so that an animator can see what a character looks like in three dimensions. While design is going on, the director takes the animatic and analyzes exactly what poses, drawings. An exposure sheet is created, this is a table that breaks down the action, dialogue
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Computer animation
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Computer animation is the process used for generating animated images. The more general term computer-generated imagery encompasses both static scenes and dynamic images, while computer animation refers to the moving images. Modern computer animation usually uses 3D computer graphics, although 2D computer graphics are used for stylistic, low bandwidth. Sometimes, the target of the animation is the computer itself, Computer animation is essentially a digital successor to the stop motion techniques used in traditional animation with 3D models and frame-by-frame animation of 2D illustrations. It can also allow a single graphic artist to such content without the use of actors, expensive set pieces. To create the illusion of movement, an image is displayed on the monitor and repeatedly replaced by a new image that is similar to it. This technique is identical to how the illusion of movement is achieved with television and motion pictures, for 3D animations, objects are built on the computer monitor and 3D figures are rigged with a virtual skeleton. For 2D figure animations, separate objects and separate transparent layers are used with or without that virtual skeleton, then the limbs, eyes, mouth, clothes, etc. of the figure are moved by the animator on key frames. The differences in appearance between key frames are calculated by the computer in a process known as tweening or morphing. For 3D animations, all frames must be rendered after the modeling is complete, for 2D vector animations, the rendering process is the key frame illustration process, while tweened frames are rendered as needed. For pre-recorded presentations, the frames are transferred to a different format or medium. The frames may also be rendered in real time as they are presented to the end-user audience, low bandwidth animations transmitted via the internet often use software on the end-users computer to render in real time as an alternative to streaming or pre-loaded high bandwidth animations. To trick the eye and the brain into thinking they are seeing a moving object. With rates above 75-120 frames per second, no improvement in realism or smoothness is perceivable due to the way the eye, at rates below 12 frames per second, most people can detect jerkiness associated with the drawing of new images that detracts from the illusion of realistic movement. Conventional hand-drawn cartoon animation often uses 15 frames per second in order to save on the number of drawings needed, to produce more realistic imagery, computer animation demands higher frame rates. Films seen in theaters in the United States run at 24 frames per second, for high resolution, adapters are used. Early digital computer animation was developed at Bell Telephone Laboratories in the 1960s by Edward E. Zajac, Frank W. Sinden, other digital animation was also practiced at the Lawrence Livermore National Laboratory. An early step in the history of animation was the sequel to the 1973 film Westworld
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3D modeling
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In 3D computer graphics, 3D modeling is the process of developing a mathematical representation of any three-dimensional surface of an object via specialized software. The product is called a 3D model and it can be displayed as a two-dimensional image through a process called 3D rendering or used in a computer simulation of physical phenomena. The model can also be created using 3D printing devices. Models may be created automatically or manually, the manual modeling process of preparing geometric data for 3D computer graphics is similar to plastic arts such as sculpting. 3D modeling software is a class of 3D computer graphics used to produce 3D models. Individual programs of this class are called modeling applications or modelers, three-dimensional models represent a physical body using a collection of points in 3D space, connected by various geometric entities such as triangles, lines, curved surfaces, etc. Being a collection of data, 3D models can be created by hand, algorithmically and their surfaces may be further defined with texture mapping. 3D models are used anywhere in 3D graphics and CAD. Actually, their use predates the use of 3D graphics on personal computers. Many computer games used pre-rendered images of 3D models as sprites before computers could render them in real-time, today, 3D models are used in a wide variety of fields. The medical industry uses detailed models of organs, these may be created with multiple 2-D image slices from an MRI or CT scan, the movie industry uses them as characters and objects for animated and real-life motion pictures. The video game industry uses them as assets for computer and video games, the science sector uses them as highly detailed models of chemical compounds. The architecture industry uses them to demonstrate proposed buildings and landscapes in lieu of traditional, physical architectural models, the engineering community uses them as designs of new devices, vehicles and structures as well as a host of other uses. In recent decades the earth science community has started to construct 3D geological models as a standard practice, 3D models can also be the basis for physical devices that are built with 3D printers or CNC machines. Almost all 3D models can be divided into two categories, solid - These models define the volume of the object they represent. Almost all visual models used in games and film are shell models, solid and shell modeling can create functionally identical objects. Shell models must be manifold to be meaningful as a real object, Polygonal meshes are by far the most common representation. Level sets are a representation for deforming surfaces which undergo many topological changes such as fluids
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Skeletal animation
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The technique was introduced in 1988 by Nadia Magnenat Thalmann, Richard Laperrière, and Daniel Thalmann. In principle, however, the intention of the technique is never to imitate real anatomy or physical processes, rigging is making our characters able to move. This technique is used by constructing a series of bones, sometimes referred to as rigging, each bone has a three-dimensional transformation, and an optional parent bone. The bones therefore form a hierarchy, the full transform of a child node is the product of its parent transform and its own transform. So moving a thigh-bone will move the lower leg too, as the character is animated, the bones change their transformation over time, under the influence of some animation controller. A rig is composed of both forward kinematics and inverse kinematics parts that may interact with each other. Skeletal animation is referring to the forward part of the rig. Each bone in the skeleton is associated with some portion of the visual representation. Skinning is the process of creating this association, portions of the characters skin can normally be associated with multiple bones, each one having a scaling factors called vertex weights, or blend weights. The movement of skin near the joints of two bones, can therefore be influenced by both bones, in most state-of-the-art graphical engines, the skinning process is done on the GPU thanks to a shader program. For a polygonal mesh, each vertex can have a weight for each bone. After applying a matrix to the vertex, it is scaled by its corresponding weight and this algorithm is called matrix palette skinning, because the set of bone transformations form a palette for the skin vertex to choose from. Strengths Bone represent set of vertices, Animator controls fewer characteristics of the model Animator can focus on the large scale motion. An animation can be defined by simple movements of the bones, weaknesses Bone represents set of vertices. It is commonly used by game artists and in the movie industry. Performance capture can speed up development time of skeletal animation, as well as increasing the level of realism, for motion that is too dangerous for performance capture, there are computer simulations that automatically calculate physics of motion and resistance with skeletal frames. However, there are applications of virtual anatomy simulations such as military. Virtual soldiers, rescue workers, patients, passengers and pedestrians can be used for training, virtual engineering, virtual anatomy technology may be combined with artificial intelligence for further enhancement of animation and simulation technology
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Blocking (stage)
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In theatre, blocking is the precise staging of actors in order to facilitate the performance of a play, ballet, film or opera. Both blocking and block were applied to stage and theater from as early as 1961. The term derives from the practice of 19th-century theatre directors such as Sir W. S. Gilbert who worked out the staging of a scene on a stage using blocks to represent each of the actors. Each scene in a play is blocked as a unit. The positioning of actors on stage in one scene will usually affect the possibilities for subsequent positioning unless the stage is cleared between scenes,9 During the blocking rehearsal, the assistant director, stage manager or director take notes about where actors are positioned and their movements on stage. In film, the term is used to speak of the arrangement of actors in the frame. In this context, there is also a need to consider the movement of the camera as part of the blocking process, the stage itself has been given named areas to facilitate blocking. The rear of the area, farthest from the audience, is upstage. The front, nearest the audience, is downstage, the terms derive from the once common use of raked stages that slope downward toward the audience. In English-speaking cultures generally, stage left and stage right refer to the actors left, sometimes the terms prompt and bastard/opposite prompt are used as synonyms. House left and house right refer to the audience perspective, in productions for film or video, analogous terms are screen left/right and camera left/right. An actor placed up-stage right in blocking may be instructed by a director to cross down-stage left when speaking a line, in French, stage left is côté cour and stage right is côté jardin. In German and Arabic, left and right always refer to the audience perspective
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Chris Buck
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Chris Buck is an American film director known for co-directing Tarzan, Surfs Up, and Frozen. He also worked as an animator on Home on the Range. A native of Wichita, Kansas, Buck was inspired to explore animation by the first film he saw in a movie theatre as a child. His family eventually moved to Placentia, California, where he graduated from El Dorado High School, Buck studied character animation for two years at CalArts, where he also taught from 1988 to 1993. At CalArts, Buck became friends with both John Lasseter and Michael Giaimo, whom he would work many years later on Frozen. He began his career as an animator with Disney in 1978, Buck helped develop several films at Hyperion Pictures and served as a directing animator on the feature Bebes Kids. Bucks credits include a number of animated commercials for such Los Angeles-based production entities as FilmFair, Kurtz & Friends, Buck went on to co-direct Surfs Up at Sony Pictures Animation, which was released in June 2007. In 2008, Bucks old friend Lasseter, by then Disney Animations chief creative officer, after it was put on hold during 2010, the film was officially announced in December 2011 under the title Frozen, with a release date of November 27,2013. In September 2014 it was announced that Buck and Lee would co-direct a short based on the Frozen characters called Frozen Fever. It was released in spring 2015, on March 12,2015, Disney announced that Buck and Lee would co-direct a full length sequel to Frozen. They have three sons, Ryder, Woody, and Reed and their oldest son, Ryder, died at age 23 on October 27,2013, in a car collision, when he was hit by two cars after his car broke down on the Glendale Freeway. Ryder was a singer and songwriter performing in his band Ryder Buck and the Breakers, on March 2,2014, upon accepting the Academy Award for Best Animated Feature for co-directing Frozen at the 86th Academy Awards, Buck dedicated the award to his son Ryder. Reed lent his voice to Arnold, a penguin from Surfs Up. Chris Buck at the Internet Movie Database
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Computer mouse
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A computer mouse is a pointing device that detects two-dimensional motion relative to a surface. This motion is typically translated into the motion of a pointer on a display, physically, a mouse consists of an object held in ones hand, with one or more buttons. Mice often also other elements, such as touch surfaces and wheels. The earliest known publication of the mouse as referring to a computer pointing device is in Bill Englishs July 1965 publication. The plural for the rodent is always mice in modern usage. The plural of a mouse is mouses and mice according to most dictionaries. The first recorded usage is mice, the online Oxford Dictionaries cites a 1984 use. The trackball, a pointing device, was invented in 1944 by Ralph Benjamin as part of a World War II-era fire-control radar plotting system called Comprehensive Display System. Benjamin was then working for the British Royal Navy Scientific Service, Benjamins project used analog computers to calculate the future position of target aircraft based on several initial input points provided by a user with a joystick. Benjamin felt that a more elegant input device was needed and invented what they called a ball for this purpose. The device was patented in 1947, but only a prototype using a ball rolling on two rubber-coated wheels was ever built, and the device was kept as a military secret. Another early trackball was built by British electrical engineer Kenyon Taylor in collaboration with Tom Cranston, Taylor was part of the original Ferranti Canada, working on the Royal Canadian Navys DATAR system in 1952. DATAR was similar in concept to Benjamins display, the trackball used four disks to pick up motion, two each for the X and Y directions. When the ball was rolled, the pickup discs spun and contacts on their outer rim made periodic contact with wires, by counting the pulses, the physical movement of the ball could be determined. A digital computer calculated the tracks and sent the data to other ships in a task force using pulse-code modulation radio signals. This trackball used a standard Canadian five-pin bowling ball and it was not patented, since it was a secret military project. Douglas Engelbart of the Stanford Research Institute has been credited in published books by Thierry Bardini, Paul Ceruzzi, Howard Rheingold, Engelbart was also recognized as such in various obituary titles after his death in July 2013. That November, while attending a conference on computer graphics in Reno, Nevada, Engelbart began to ponder how to adapt the underlying principles of the planimeter to X-Y coordinate input
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Rendering (computer graphics)
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Rendering or image synthesis is the process of generating an image from a 2D or 3D model by means of computer programs. Also, the results of such a model can be called a rendering, a scene file contains objects in a strictly defined language or data structure, it would contain geometry, viewpoint, texture, lighting, and shading information as a description of the virtual scene. The data contained in the file is then passed to a rendering program to be processed. The term rendering may be by analogy with a rendering of a scene. A GPU is a device able to assist a CPU in performing complex rendering calculations. If a scene is to look realistic and predictable under virtual lighting. The rendering equation doesnt account for all lighting phenomena, but is a lighting model for computer-generated imagery. Rendering is also used to describe the process of calculating effects in an editing program to produce final video output. Rendering is one of the major sub-topics of 3D computer graphics, in the graphics pipeline, it is the last major step, giving the final appearance to the models and animation. With the increasing sophistication of computer graphics since the 1970s, it has become a distinct subject. Rendering has uses in architecture, video games, simulators, movie or TV visual effects, as a product, a wide variety of renderers are available. Some are integrated into larger modeling and animation packages, some are stand-alone, on the inside, a renderer is a carefully engineered program, based on a selective mixture of disciplines related to, light physics, visual perception, mathematics, and software development. In the case of 3D graphics, rendering may be slowly, as in pre-rendering. When the pre-image is complete, rendering is used, which adds in bitmap textures or procedural textures, lights, bump mapping, the result is a completed image the consumer or intended viewer sees. For movie animations, several images must be rendered, and stitched together in a program capable of making an animation of this sort, most 3D image editing programs can do this. A rendered image can be understood in terms of a number of visible features, Rendering research and development has been largely motivated by finding ways to simulate these efficiently. Some relate directly to particular algorithms and techniques, while others are produced together, Tracing every particle of light in a scene is nearly always completely impractical and would take a stupendous amount of time. Even tracing a portion large enough to produce an image takes an amount of time if the sampling is not intelligently restricted
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Uncanny valley
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In aesthetics, the uncanny valley is the hypothesis that human replicas which appear almost, but not exactly, like real human beings elicit feelings of eeriness and revulsion among some observers. Valley denotes a dip in the human observers affinity for the replica, examples can be found in robotics, 3D computer animations, and lifelike dolls among others. The concept was identified by the robotics professor Masahiro Mori as Bukimi no Tani Genshō in 1970, jentschs conception was elaborated by Sigmund Freud in a 1919 essay entitled The Uncanny. However, as the robots appearance continues to become less distinguishable from a human being and this area of repulsive response aroused by a robot with appearance and motion between a barely human and fully human entity is the uncanny valley. A number of theories have proposed to explain the cognitive mechanism underlying the phenomenon. Viewing an uncanny robot elicits a fear of death and culturally-supported defenses for coping with death’s inevitability. Androids in various states of mutilation, decapitation, or disassembly are reminiscent of a battlefield after a conflict and, as such, serve as a reminder of our mortality. Since most androids are copies of people, they are doppelgängers and may elicit a fear of being replaced, on the job, in a relationship. The jerkiness of an android’s movements could be unsettling because it elicits a fear of losing bodily control, Uncanny stimuli may activate a cognitive mechanism that originally evolved to motivate the avoidance of potential sources of pathogens by eliciting a disgust response. The visual anomalies of androids, robots, and other animated human characters cause reactions of alarm and revulsion, similar to corpses and visibly diseased individuals. Stimuli with human and nonhuman traits undermine our sense of identity by linking qualitatively different categories, human and nonhuman, by a quantitative metric. The uncanny valley may be symptomatic of entities that elicit a model of a human other, if an entity looks sufficiently nonhuman, its human characteristics are noticeable, generating empathy. However, if the entity looks almost human, it elicits our model of a human other, the nonhuman characteristics are noticeable, giving the human viewer a sense of strangeness. This has been linked to perceptual uncertainty and the theory of predictive coding, the existence of artificial but humanlike entities is viewed by some as a threat to the concept of human identity. An example can be found in the framework of psychiatrist Irvin Yalom. Yalom explains that humans construct psychological defenses in order to avoid existential anxiety stemming from death, One of these defenses is specialness, the irrational belief that aging and death as central premises of life apply to all others but oneself. The experience of the very humanlike living robot can be so rich and compelling that it challenges humans notions of specialness and existential defenses, the negative effect associated with uncanny stimuli is produced by the activation of conflicting cognitive representations. Perceptual tension occurs when an individual perceives conflicting cues to category membership, such as when a humanoid figure moves like a robot and this cognitive conflict is experienced as psychological discomfort, much like the discomfort that is experienced with cognitive dissonance
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Motion capture
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Motion capture is the process of recording the movement of objects or people. It is used in military, entertainment, sports, medical applications, in filmmaking and video game development, it refers to recording actions of human actors, and using that information to animate digital character models in 2D or 3D computer animation. When it includes face and fingers or captures subtle expressions, it is referred to as performance capture. In many fields, motion capture is called motion tracking. In motion capture sessions, movements of one or more actors are sampled many times per second and this animation data is mapped to a 3D model so that the model performs the same actions as the actor. This process may be contrasted with the technique of rotoscoping, as seen in Ralph Bakshis The Lord of the Rings. The animated character movements were achieved in films by tracing over a live-action actor, capturing the actors motions. To explain, an actor is filmed performing an action, animators trace the live-action footage onto animation cels, capturing the actors outline and motions frame-by-frame, and then they fill in the traced outlines with the animated character. The completed animation cels are then photographed frame-by-frame, exactly matching the movements, the end result of which is that the animated character replicates exactly the live-action movements of the actor. However, this takes a considerable amount of time and effort. Camera movements can also be captured so that a virtual camera in the scene will pan. At the same time, the capture system can capture the camera. This allows the characters, images and sets to have the same perspective as the video images from the camera. A computer processes the data and displays the movements of the actor, retroactively obtaining camera movement data from the captured footage is known as match moving or camera tracking. Motion capture offers several advantages over traditional computer animation of a 3D model, Low latency, close to real time, in entertainment applications this can reduce the costs of keyframe-based animation. The Hand Over technique is an example of this, the amount of work does not vary with the complexity or length of the performance to the same degree as when using traditional techniques. This allows many tests to be done with different styles or deliveries, complex movement and realistic physical interactions such as secondary motions, weight and exchange of forces can be easily recreated in a physically accurate manner. The amount of data that can be produced within a given time is extremely large when compared to traditional animation techniques
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Computer graphics
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Computer graphics are pictures and films created using computers. Usually, the term refers to computer-generated image data created with help from specialized hardware and software. It is a vast and recent area in computer science, the phrase was coined in 1960, by computer graphics researchers Verne Hudson and William Fetter of Boeing. It is often abbreviated as CG, though sometimes referred to as CGI. The overall methodology depends heavily on the sciences of geometry, optics. Computer graphics is responsible for displaying art and image data effectively and meaningfully to the user and it is also used for processing image data received from the physical world. Computer graphic development has had a significant impact on many types of media and has revolutionized animation, movies, advertising, video games, the term computer graphics has been used a broad sense to describe almost everything on computers that is not text or sound. Such imagery is found in and on television, newspapers, weather reports, a well-constructed graph can present complex statistics in a form that is easier to understand and interpret. In the media such graphs are used to illustrate papers, reports, thesis, many tools have been developed to visualize data. Computer generated imagery can be categorized into different types, two dimensional, three dimensional, and animated graphics. As technology has improved, 3D computer graphics have become more common, Computer graphics has emerged as a sub-field of computer science which studies methods for digitally synthesizing and manipulating visual content. Screens could display art since the Lumiere brothers use of mattes to create effects for the earliest films dating from 1895. New kinds of displays were needed to process the wealth of information resulting from such projects, early projects like the Whirlwind and SAGE Projects introduced the CRT as a viable display and interaction interface and introduced the light pen as an input device. Douglas T. Ross of the Whirlwind SAGE system performed an experiment in 1954 in which a small program he wrote captured the movement of his finger. Electronics pioneer Hewlett-Packard went public in 1957 after incorporating the decade prior, and established ties with Stanford University through its founders. This began the transformation of the southern San Francisco Bay Area into the worlds leading computer technology hub - now known as Silicon Valley. The field of computer graphics developed with the emergence of computer graphics hardware, further advances in computing led to greater advancements in interactive computer graphics. In 1959, the TX-2 computer was developed at MITs Lincoln Laboratory, the TX-2 integrated a number of new man-machine interfaces
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International Standard Book Number
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The International Standard Book Number is a unique numeric commercial book identifier. An ISBN is assigned to each edition and variation of a book, for example, an e-book, a paperback and a hardcover edition of the same book would each have a different ISBN. The ISBN is 13 digits long if assigned on or after 1 January 2007, the method of assigning an ISBN is nation-based and varies from country to country, often depending on how large the publishing industry is within a country. The initial ISBN configuration of recognition was generated in 1967 based upon the 9-digit Standard Book Numbering created in 1966, the 10-digit ISBN format was developed by the International Organization for Standardization and was published in 1970 as international standard ISO2108. Occasionally, a book may appear without a printed ISBN if it is printed privately or the author does not follow the usual ISBN procedure, however, this can be rectified later. Another identifier, the International Standard Serial Number, identifies periodical publications such as magazines, the ISBN configuration of recognition was generated in 1967 in the United Kingdom by David Whitaker and in 1968 in the US by Emery Koltay. The 10-digit ISBN format was developed by the International Organization for Standardization and was published in 1970 as international standard ISO2108, the United Kingdom continued to use the 9-digit SBN code until 1974. The ISO on-line facility only refers back to 1978, an SBN may be converted to an ISBN by prefixing the digit 0. For example, the edition of Mr. J. G. Reeder Returns, published by Hodder in 1965, has SBN340013818 -340 indicating the publisher,01381 their serial number. This can be converted to ISBN 0-340-01381-8, the check digit does not need to be re-calculated, since 1 January 2007, ISBNs have contained 13 digits, a format that is compatible with Bookland European Article Number EAN-13s. An ISBN is assigned to each edition and variation of a book, for example, an ebook, a paperback, and a hardcover edition of the same book would each have a different ISBN. The ISBN is 13 digits long if assigned on or after 1 January 2007, a 13-digit ISBN can be separated into its parts, and when this is done it is customary to separate the parts with hyphens or spaces. Separating the parts of a 10-digit ISBN is also done with either hyphens or spaces, figuring out how to correctly separate a given ISBN number is complicated, because most of the parts do not use a fixed number of digits. ISBN issuance is country-specific, in that ISBNs are issued by the ISBN registration agency that is responsible for country or territory regardless of the publication language. Some ISBN registration agencies are based in national libraries or within ministries of culture, in other cases, the ISBN registration service is provided by organisations such as bibliographic data providers that are not government funded. In Canada, ISBNs are issued at no cost with the purpose of encouraging Canadian culture. In the United Kingdom, United States, and some countries, where the service is provided by non-government-funded organisations. Australia, ISBNs are issued by the library services agency Thorpe-Bowker
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Chinese animation
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Chinese animation or Donghua, in a narrow sense, refers to animation made in China. Modern animation in China began in 1918 when a piece from the United States titled Out of the Inkwell landed in Shanghai. Cartoon clips were first used in advertisements for domestic products, though the animation industry did not begin until the arrival of the Wan brothers in 1926. The Wan brothers produced the first Chinese animated film with sound, The Camels Dance, the first animated film of notable length was Princess Iron Fan in 1941. Princess Iron Fan was the first animated film in Asia and it had great impact on wartime Japanese Momotaro animated feature films. China was relatively on pace with the rest of the world up to the mid-1960s, Chinas golden age of animation would come to an end following the onset of the Cultural Revolution in 1966. Many animators were forced to quit, if not for harsh economic conditions, the mistreatment of the Red Guards would threaten their work. The surviving animations would lean closer to propaganda, by the 1980s, Japan would emerge as the animation powerhouse of the Far East, leaving Chinas industry far behind in reputation and productivity. Though two major changes would occur in the 1990s, igniting some of the biggest changes since the exploration periods, the first is a political change. The implementation of a socialist market economy would push out traditional planned economy systems, no longer would a single entity limit the industrys output and income. The second is a change with the arrival of the Internet. New opportunities would emerge from flash animations and the became more open. Today China is drastically reinventing itself in the industry with greater influences from Hong Kong. Chinese animations today can best be described in two categories, the first type are Conventional Animations produced by corporations of well-financed entities. These content falls along the lines of traditional 2D cartoons or modern 3D CG animated films distributed via cinemas and this format can be summarized as a reviving industry coming together with advanced computer technology and low cost labor. The second type are Webtoons produced by corporations or sometimes just individuals and these contents are generally flash animations ranging anywhere from amateurish to high quality, hosted publicly on various websites. While the global community has always gauged industry success by box office sales and this format cannot be denied when measured in hits among a population of 1.3 billion in just mainland China alone. Most importantly it provides freedom of expression on top of potential advertising
