Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Among others, Armani licenses its name and branding to Luxottica for eyewear and L'Oréal for fragrances and cosmetics. It is considered Italy's third-biggest fashion group behind Gucci and Prada.

Milan is a city in northern Italy, regional capital of Lombardy, and the second-most-populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city has 3.22 million residents. The urban area of Milan is the fourth largest in the EU with 5.27 million inhabitants. According to national sources, the population within the wider Milan metropolitan area is estimated between 4.9 million and 7.4 million, making it by far the largest metropolitan area in Italy and one of the largest in the EU. Milan is the economic capital of Italy, one of the economic capitals of Europe and a global financial centre.