Asa Earl Carter was a 1950s segregationist political activist, Ku Klux Klan organizer, and later Western novelist. He co-wrote George Wallace's well-known pro-segregation line of 1963, "Segregation now, segregation tomorrow, segregation forever", and ran in the Democratic primary for governor of Alabama on a white supremacist ticket. Years later, under the pseudonym of supposedly Cherokee writer Forrest Carter, he wrote The Rebel Outlaw: Josey Wales (1972), a Western novel that led to a 1976 film featuring Clint Eastwood that was adopted into the National Film Registry, and The Education of Little Tree (1976), a best-selling, award-winning book which was marketed as a memoir but which turned out to be fiction.

George Corley Wallace Jr. was an American politician and judge who served as the 45th governor of Alabama for four terms. He is remembered for his staunch segregationist and populist views. During Wallace's tenure as governor of Alabama, he promoted "industrial development, low taxes, and trade schools." Wallace sought the United States presidency as a Democratic Party candidate three times, and once as an American Independent Party candidate, being unsuccessful each time. Wallace opposed desegregation and supported the policies of "Jim Crow" during the Civil Rights Movement, declaring in his 1963 inaugural address that he stood for "segregation now, segregation tomorrow, segregation forever."