Axé is a popular music genre originated in Salvador, Bahia, Brazil in the 1980s, fusing different Afro-Caribbean genres, such as marcha, reggae, and calypso. It also includes influences of Brazilian music such as frevo, forró and carixada. The word Axé comes from the Yoruba term àṣẹ, meaning "soul, light, spirit or good vibrations". Axé is present in the Candomblé religion, as "the imagined spiritual power and energy bestowed upon practitioners by the pantheon of orixás". It also has ties with the Roman Catholic Church and the Lenten season, which represents the roots of Bahian Carnival.

Bahia is one of the 26 states of Brazil, located in the Northeast Region of the country. It is the fourth-largest Brazilian state by population and the 5th-largest by area. Bahia's capital is the city of Salvador, on a spit of land separating the Bay of All Saints from the Atlantic. Once a monarchial stronghold dominated by agricultural, slaving, and ranching interests, Bahia is now a predominantly working-class industrial and agricultural state. The state is home to 7% of the Brazilian population and produces 4.2% of the country's GDP.