Oyinkansola Sarah Aderibigbe, known professionally as Ayra Starr, is a Nigerian singer and songwriter. She began a fashion career at the age of 16 with Quove Model Management before deciding to pursue a career in music. After covering several songs by popular artists on Instagram, she posted her first original song on her page in December 2019. This brought her to the attention of record executive Don Jazzy, who signed her to his record label Mavin Records.

Michael Collins Ajereh, known professionally as Don Jazzy, is a Nigerian record producer. He founded the record label Mavin Records in 2012, for which he is chief executive officer (CEO) and has signed artists including D'Prince. Prior, he co-founded Mo' Hits Records with D'banj in 2004, and was an in-house producer for Kanye West's GOOD Music from 2011 to 2015.