The BMW Art Car Project was introduced by the French racecar driver and auctioneer Hervé Poulain, who wanted to invite an artist to create a canvas on an automobile.

The 1975 24 Hours of Le Mans was the 43rd Grand Prix of Endurance, and took place on 14 and 15 June 1975. Colloquially called the “Le Mans Economy Run”, stringent refuelling regulations were put in place. Unable to match the requisite 7mpg fuel economy the manufacturer teams from Ferrari, Alfa Romeo withdrew and Matra had retired from the sport at the end of 1974. Therefore, this only left Gulf and Ligier as front-running works-teams.