Belgrade Waterfront, known in Serbian as Belgrade on Water, is an urban renewal development project headed by the Government of Serbia aimed at improving Belgrade's cityscape and economy by revitalizing the Sava amphitheater, a neglected stretch of land on the right bank of the Sava river, between the Belgrade Fair and Branko's bridge. It was started in 2014 with the reconstruction of the Belgrade Cooperative building, which was finished in June of the same year. It is the second largest mixed use complex under construction in Europe, just after Minsk Mir, worth $3.5 billion. Belgrade Waterfront complex will include 10,000 residential units, bilingual elementary school and kindergartens, luxury hotels including St. Regis, the largest shopping mall in southeast Europe Galerija, and public buildings. In total, about 1.8 million square meters will be built.

The Belgrade Fair is a large complex of three large domes and a dozen smaller halls which is a venue for major trade fairs in Belgrade, the capital of Serbia. The complex, colloquially referred to simply as the Sajam, is located in the municipality of Savski Venac, on the right bank of the Sava river, and is one of the most recognizable landmarks in the city.