Benjamin Franklin effect
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The Benjamin Franklin Effect or Ben Franklin Effect is an effect in which a person likes someone more after doing them a favor. The effect can be explained with cognitive dissonance: individuals ratio
The eponym of the effect, Benjamin Franklin
Benjamin Franklin
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Benjamin Franklin was an American polymath who was one of the Founding Fathers of the United States; a drafter and signer of the Declaration of Independence; and the first postmaster general.
Benjamin Franklin effect
…typical behavior and self-perception. In this way, the effect shows how people adjust their attitudes to maintain consistency in their self-concept. Benjamin Franklin, after whom the effect is named, quoted what he described as an "old maxim" in his autobiography: "He that has once done you a kindness will be more…
An 1881 illustration of Franklin's birthplace on Milk Street in Boston
A May 2008 photograph of Franklin's birthplace in Boston, commemorated with a bust of Franklin atop the building's second-floor façade
La scuola della economia e della morale, an 1825 sketch of Franklin