Bentonville is the ninth-most populous city in the US state of Arkansas, and the county seat of Benton County. The city is centrally located in the county with Rogers adjacent to the east. The city is the birthplace and headquarters of Walmart, the world's largest retailer. It is one of the four main cities in the three-county Northwest Arkansas Metropolitan Statistical Area, which is ranked 105th in terms of population in the United States with 546,725 residents in 2020, according to the United States Census Bureau. The city itself had a population of 54,164 at the 2020 Census, an increase of 53% from the 2010 Census. Bentonville is considered to be one of the fastest growing cities in the state and consistently ranks amongst the safest cities in Arkansas.

Arkansas is a landlocked state in the South Central region of the Southern United States. It borders Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, Texas to the southwest, and Oklahoma to the west. Its name derives from the Osage language, and refers to their relatives, the Quapaw people. The state's diverse geography ranges from the mountainous regions of the Ozark and Ouachita Mountains, which make up the U.S. Interior Highlands, to the densely forested land in the south known as the Arkansas Timberlands, to the eastern lowlands along the Mississippi River and the Arkansas Delta.