Biedronka

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Jerónimo Martins Polska, S.A.
Joint-stock company
Industry Retail
Founded 1995
Founder Jerónimo Martins Group, Mariusz Świtalski
Headquarters ul. Żniwna 5, Kostrzyn, Poland
Number of locations
2,823 (2017) [1]
Area served
Poland
Key people
Pedro de Castro Soares
Products Discount store, supermarket
Revenue Increase 11.2 billion (2017) [2]
Website biedronka.pl

Biedronka is the largest discount supermarket chain in Poland with 2,823 stores in 2017 [3] and 55,000 employees (2015) [4] [5]. It is owned by the Portuguese company Jerónimo Martins. The supermarket chain's name translates as "ladybug", with a cartoon ladybug as the company's logo.

Biedronka sells mainly local (Polish) products, many of which are manufactured under the company's own label. It is one of the most popular supermarket chains in Poland and is targeted at lower-income customers. It also sells some Portuguese-made products, mostly wine.[6]

Biedronka has had a dominant position in Poland's grocery retail market for more than a decade, and its main competitor in Poland is Lidl. [7]

Logos[edit]

Used Description Logo
1995-2001 The ladybug is on the left of the chain's name inside a yellow rectangle. Below it is a description of the store, Dyskont spożywczy (Discount grocery store). Biedronka Brochów 1995.png
2001–2012 The ladybug is on top of a yellow oblong with an orange outline, roughly between the centre and the right. Inside the oblong, the chain's name is written at a slight slant. Below the oblong is a yellow rectangle with the chain's new and current slogan, Codziennie niskie ceny (Low prices everyday).
2012–present The ladybug is now on the left of the oblong, covering the left edge of it. It now has a red nose and an open mouth with a visible red tongue. The chain's name is no longer written at a slant. The yellow rectangle has been removed and the chain's slogan is inside the oblong. The current Biedronka logo has been in place since January 12, 2012. Biedronka supermarket logo.png

Gallery[edit]

External links[edit]

Sources[edit]

  1. ^ https://www.jeronimomartins.com/wp-content/uploads/com/2018/2017-Preliminary-Sales.pdf
  2. ^ https://www.jeronimomartins.com/wp-content/uploads/com/2018/2017-Preliminary-Sales.pdf
  3. ^ https://www.jeronimomartins.com/wp-content/uploads/com/2018/2017-Preliminary-Sales.pdf
  4. ^ "Stores". biedronka.pl. Retrieved 17 February 2015.
  5. ^ Biedronka mocno zyskuje na 500 plus. Ten wykres to udowadnia
  6. ^ O firmie
  7. ^ http://www.pap.pl/en/news-/news,1243631,polish-discount-retailer-biedronka-boosts-sales-by-132-pct-in-2017.html