Bincho-tan is a mascot character, created by Japanese manga artist Takahito Ekusa and produced by game goods company Alchemist.

Moe anthropomorphism is a form of anthropomorphism in anime, manga, and games where moe qualities are given to non-human beings, objects, concepts, or phenomena. In addition to moe features, moe anthropomorphs are also characterized by their accessories, which serve to emphasize their original forms before anthropomorphosis. The characters here, usually in a kind of cosplay, are drawn to represent an inanimate object or popular consumer product. Part of the humor of this personification comes from the personality ascribed to the character and the sheer arbitrariness of characterizing a variety of machines, objects, and even physical places as cute.