Robert L. Morales is a former freestyle BMX rider turned promoter, designer, inventor and business executive. He is the founder of DYNO Bicycles, the American Freestyle Association (AFA), Auburn Cycles, KORE Bicycle Components, Morales Bicycle Co., Carlsbad Motocross Racing (CMXR) and ASV Inventions. He is currently president and CEO of ASV Inventions, Inc.

Freestyle BMX is bicycle motocross stunt riding on BMX bikes. It is an extreme sport descended from BMX racing that consists of five disciplines: street, park, vert, trails, and flatland. In June 2017, the International Olympic Committee announced that freestyle park was to be added as an Olympic event to the 2020 Summer Olympics.