Bouvardia is a genus of flowering plants in the family Rubiaceae. It contains about 50 species of evergreen herbs and shrubs native to Mexico and Central America, with one species extending into the southwestern United States. The genus is named in honor of Charles Bouvard (1572–1658), physician to Louis XIII, and superintendent of the Jardin du Roi in Paris.

Rubiaceae is a family of flowering plants, commonly known as the coffee, madder, or bedstraw family. It consists of terrestrial trees, shrubs, lianas, or herbs that are recognizable by simple, opposite leaves with interpetiolar stipules and sympetalous actinomorphic flowers. The family contains about 13,500 species in about 620 genera, which makes it the fourth-largest angiosperm family. Rubiaceae has a cosmopolitan distribution; however, the largest species diversity is concentrated in the tropics and subtropics. Economically important genera include Coffea, the source of coffee; Cinchona, the source of the antimalarial alkaloid quinine; ornamental cultivars ; and historically some dye plants.