"Brian Wilson is a genius" is a line that became part of a media campaign spearheaded in 1966 by the Beatles' former press officer Derek Taylor, who was then employed as the Beach Boys' publicist. Although there are earlier documented expressions of the statement, Taylor frequently called Brian Wilson a "genius" as part of an effort to rebrand the Beach Boys and legitimize Wilson as a serious artist on a par with the Beatles and Bob Dylan.

Smiley Smile is the 12th studio album by the American rock band the Beach Boys, released on September 18, 1967. Conceived as a simpler and more relaxed version of their unfinished Smile album, Smiley Smile is distinguished for its homespun arrangements, "stoned" aesthetic, and lo-fi production. Critics and fans generally received the album and its lead single, "Heroes and Villains", with confusion and disappointment. The album reached number 9 on UK record charts, but sold poorly in the U.S., peaking at number 41—the band's lowest chart placement to that point.