Bubble wrap
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Bubble wrap is a pliable transparent plastic material used for packing fragile items. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for fragile items.
Bubble wrap
Square-shaped bubble wrap for house insulation
Bubble wrap, standard and with colored markings as electrostatic discharge materials, and in different bubble size
A child playing with bubble wrap
Generic trademark
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A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services, usually against the intentions of the trademark's owner.
A 2009 sign in a supermarket using "Jell-O" generically, rather than "gelatin"
Aspirin for sale in Canada, next to generic store equivalent described as "ASA (acetylsalicylic acid) tablets", since the trademark is still recognized there
Aspirin for sale in the U.S., where the store brand can also be sold as aspirin since the trademark was ruled generic a century ago
Kawasaki Jet Ski