Generic trademark
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A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or syno
A sign in a Giant supermarket in Lancaster, Pennsylvania using "Jell-O" to refer to gelatin dessert in general
Bayer "Aspirin" for sale in Canada, next to a generic store equivalent described as "ASA" (acetylsalicylic acid) tablets, since the trademark is still recognized there
Aspirin for sale in the U.S., where the store brand can also be sold as "aspirin" since the trademark was ruled generic in 1921, and the Bayer-brand label instead emphasizes the word "Bayer"
Kawasaki Jet Ski
Linoleum
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Linoleum is a floor covering made from materials such as solidified linseed oil, pine resin, ground cork dust, sawdust, and mineral fillers such as calcium carbonate, most commonly on a hessian or can
Generic trademark
…market dominance or mind share, becoming so widely used for similar products or services that it is no longer associated with the trademark owner, e.g., linoleum, bubble wrap, thermos, and aspirin. A trademark thus popularized is at risk of being challenged or revoked, unless the trademark owner works sufficiently…
Linoleum from around 1950
Application of liquid linoleum.
Early linoleum at Tyntesfield
Cross section view show linoleum's pigmentation evenly distributed throughout the slab.