Byron Bay is a beachside town located in the far-northeastern corner of New South Wales, Australia. It is located 772 kilometres (480 mi) north of Sydney and 165 kilometres (103 mi) south of Brisbane. Cape Byron, a headland adjacent to the town, is the easternmost point of mainland Australia. At the 2021 census, the town had a permanent population of 6,330. It is the largest town of Byron Shire local government area, though not the shire's administrative centre.

The Byron Bay Bluesfest, formerly the East Coast International Blues & Roots Music Festival, is an annual Australian music festival that has been held over the Easter long weekend in the Byron Bay, New South Wales, area since 1990. The festival features a large selection of blues and roots performers from Australia and around the world and is one of the world's leading contemporary music festivals.