Camper Van Beethoven is an American rock band formed in Redlands, California in 1983, later based in Santa Cruz and San Francisco. Their style mixes elements of pop, ska, punk, folk, alternative, country, and world music, amongst other genres. The band initially polarized audiences within the hardcore punk scene of California's Inland Empire and then found wider acceptance and, eventually, an international audience. Their strong iconoclasm and emphasis on do-it-yourself values proved influential to the burgeoning indie rock movement.
Camper Van Beethoven performing in 2006
Alternative rock is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s with the likes of the grunge, shoegaze, and Britpop subgenres in the United States and United Kingdom, respectively. During this period, many record labels were looking for "alternatives", as many corporate rock, hard rock, and glam metal acts from the 1980s were beginning to grow stale throughout the music industry. The emergence of Generation X as a cultural force in the 1990s also contributed greatly to the rise of alternative rock.
Live, an alternative rock band from York, Pennsylvania, performing in May 2008
R.E.M., one of the first alternative rock bands, relied on college-radio airplay, constant touring, and a grassroots fanbase to break into the mainstream.
Kim Gordon and Thurston Moore of Sonic Youth performing in July 2005
Robert Smith of the Cure performing in June 2004