The Chevrolet Impala (fourth generation) are full-size automobiles produced by Chevrolet for the 1965 through 1970 model years. The 1965 Impala was all new, while the 1967 and 1969 models featured new bodies on the same redesigned perimeter frame introduced on the 1965 models. All Impalas of this generation received annual facelifts as well, distinguishing each model year. Throughout the early 1960s, Chevrolet's basic body designs became increasingly subtle, while the bright trim that was part of the Impala package added more than a touch of luxury to the look. The same pattern was followed in the interiors, where the best materials and equipment Chevrolet had to offer were displayed. In short, the Impala was on its way to becoming a kind of junior-grade Cadillac, which, for both the company and its customers, was just fine.

Coke bottle styling is an automotive body design with a narrow center surrounded by flaring fenders. This design element bears a general resemblance to a Coca-Cola classic glass contour bottle design. Industrial designer Raymond Loewy introduced it on the radical 1962 Studebaker Avanti gran turismo.