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Chocolate in Japan
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Chocolate has been made and eaten in Japan since the 1870s, and has been among the country's most popular confections since the 1960s. As of 2015, Japan was the largest consumer of chocolate in Asia.
Royce' chocolate factory in Chitose, Hokkaido
Royce' chocolate factory in Chitose, Hokkaido
Original Morinaga store, pictured in 1902
Original Morinaga store, pictured in 1902
Meiji Marble Chocolate [ja]
Meiji Marble Chocolate [ja]
Kit Kats on display in Osaka
Kit Kats on display in Osaka
White Day
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White Day is celebrated annually on March 14, one month after Valentine's Day, when men give reciprocal gifts to women who gave them gifts on Valentine's Day. It began in Japan in 1978; its observance
Chocolate in Japan
…had an impact on practice, and the day became widely observed. To provide a setting for women to receive reciprocal gifts from men, a new holiday, White Day, was set a month later in the 1980s. In 1984 estimates of chocolate consumption by region, Japan dominated consumption figures for Asia. As of the…
White Day cake
White Day cake