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White Day
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White Day is celebrated annually on March 14, one month after Valentine's Day, when men give reciprocal gifts to women who gave them gifts on Valentine's Day. It began in Japan in 1978; its observance
White Day cake
White Day cake
Chocolate in Japan
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Chocolate has been made and eaten in Japan since the 1870s, and has been among the country's most popular confections since the 1960s. As of 2015, Japan was the largest consumer of chocolate in Asia.
White Day
…In those cultures, White Day is, for the most part, observed similarly. Some places where this occurs include China, South Korea, Taiwan, and Vietnam. Chocolate in Japan Hallmark holiday…
Royce' chocolate factory in Chitose, Hokkaido
Royce' chocolate factory in Chitose, Hokkaido
Original Morinaga store, pictured in 1902
Original Morinaga store, pictured in 1902
Meiji Marble Chocolate [ja]
Meiji Marble Chocolate [ja]
Kit Kats on display in Osaka
Kit Kats on display in Osaka