The Daimler Majestic DF316/7 and DF318/9 luxury saloon was launched by the Daimler Company of Coventry in July 1958 and was in production until 1962. Edward Turner had been appointed Chief Executive of BSA Automotive in 1957 and promised new products, this car was to carry his new V8 engine still under development. The six-cylinder, four-door saloon, with new three-speed Borg Warner automatic transmission, power steering and vacuum-servo assisted four-wheel disc brakes was mechanically up-to-date for its time, but it had a heavy coachbuilt body of outdated construction on a separate chassis which kept the car's mass well above more modern designs and made it difficult to manoeuvre, despite the modern steering. The styling was already becoming outdated when the car appeared and became increasingly dated as lighter cars with monocoque construction appeared during the Majestic's production run.
Daimler Majestic
1960 example
The Daimler Regency series was a luxury car made in Coventry by The Daimler Company Limited between 1951 and 1958. Only an estimated 49 examples of the 3-litre Regency chassis were made because demand for new cars collapsed just weeks after its introduction. Almost three years later in October 1954, a lengthened more powerful Regency Mark II (DF304) was announced but, in turn, after a production run of 345 cars, it was replaced by the very much faster, up-rated One-O-Four (DF310), announced in October 1955.
Regency Mark II 3½-litre 1955 DF304 with body by Barker
Regency Empress by Hooper 1953
Regency Mk II 3½-litre
One-O-Four 3½-litre