Dana Frederick White Jr. is an American businessman who is CEO and president of the Ultimate Fighting Championship (UFC), a global mixed martial arts organization. He is also the owner of Power Slap, a slap fighting promotion. In August 2019, White's net worth was estimated at $500 million.

The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by TKO Group Holdings, a majority owned subsidiary of Endeavor Group Holdings. It is the largest MMA promotion in the world as of 2023. It produces events worldwide that showcase 11 weight divisions and abides by the Unified Rules of Mixed Martial Arts. As of 2022, it had held over 600 events. Dana White has been its president since 2001 and CEO since 2023. Under White's stewardship, it has grown into a global multi-billion-dollar enterprise.