Ted was one of two airline divisional brands of United Airlines. It targeted vacation locations primarily served by the low cost airline market, in contrast to the company's high-end premium transcontinental brand, United p.s.. "Ted" comes from the last three letters in the United brand name. United marketed Ted anthropomorphically and attempted to personify Ted; it used phrases such as Meet Ted or I've Met Ted.
A Ted Airbus A320-200 (N470UA) taxiing at Ronald Reagan Washington National Airport in December 2005