Asociación Deportivo Cali, best known as Deportivo Cali, is a Colombian sports club based in Cali, most notable for its football team, which currently competes in the Categoría Primera A.

Carlos Alberto Valderrama Palacio, also known as "El Pibe", is a Colombian former professional footballer and sports commentator for Fútbol de Primera, who played as an attacking midfielder. Valderrama is considered by many to be one of the greatest South American players in history and one of the best players of his era. In 2004, he was named by Pelé in the FIFA 100 list of the world's greatest living players.