Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.

David LaChapelle is an American photographer, music video director and film director. He is best known for his work in fashion, photography, which often references art history and sometimes conveys social messages. His photographic style has been described as "hyper-real and slyly subversive" and as "kitsch pop surrealism". Once called the Fellini of photography, LaChapelle has worked for international publications and has had his work exhibited in commercial galleries and institutions around the world.