Digital rhetoric
Videos
Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms, including text, images, videos, and software. Due to the increasingly mediated nature of our contemporary society, there are no longer clear distinctions between digital and non-digital environments. This has expanded the scope of digital rhetoric to account for the increased fluidity with which humans interact with technology.
Digital rhetoric is an extension of human communication—taking place in a digital sphere.
First, an "initial" meme is created to illustrate some joke or idea.
A demonstration of subtle Instagram filters and how radically they can change image perception
Telepresence utilized in a professional setting for meetings
Visual rhetoric
Videos
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience.
A traffic light is another example of everyday semiotics that people use on a daily basis, especially on the road. It is a set of automatically operated colored lights, typically red, yellow, and green, for controlling traffic at road junctions and crosswalks. Those who drive understand the meaning of each color without the usage of written words.
This image portrays a young person holding a heart. Instead of looking at this image literally, rhetoricians will observe the keyhole in the heart's center and think critically about this image's significance.
An example of a simple meme. Identifiable symbols fill gaps in meaning where text is absent.